In 2025, more than 13,000 institutions and 55 million people had an exhibition in Bitcoin via Strategy. Thanks to its inclusion in the Nasdaq 100, the company attracts a wave of institutional investors, positioning its $ MSTR action as an indirect vector for exposure to the large -scale BTC.
13,000 institutions and 55 million people now have the action of Strategy
Since the beginning of 2024, the creation of Bitcoin reserves by countries and institutions has become a major geopolitical issue. Established by the ETF Bitcoin Spot and the Salvadoral model, this dynamic wins today the United States, where the idea of a national reserve has attracted the team of Donald Trump.
On the business side, Strategy has been pursuing its massive BTC purchases since 2020. His CEO, Michael Saylor, transformed the company into an organization entirely turned towards Bitcoin, to the point that holding MSTR actions now becomes a means of exposing themselves indirectly at the price of the BTC, without having directly.
💡 How to buy or sell MSTR shares?
In recent months, many financial institutions have started to buy MSTR actions, including central banks in Norway and Switzerland.
In December 2024, The company also entered the very limited circle of Nasdaq 100a stock market index which brings together the 100 largest non -financial state -owned companies listed on the NASDAQ, one of the main world stock seats.
By joining the Nasdaq 100, Microstrategy finds himself alongside giants like Apple, Microsoft or Amazon. This index is often perceived as a barometer of performance of technological and growth companies. Since this integration, many funds are exposed to MSTR, without having explicitly chosen it.
Michael Saylor, CEO of Strategy, revealed this weekend revealing data on the extent of investments in the company:
Publication of Michael Saylor
According to public data in the 1st quarter of 2025, more than 13,000 institutions and 814,000 individual accounts directly hold $ MSTR shares. It is estimated that 55 million people benefit from indirect exposure via ETFs, investment funds, pension plans and insurance portfolios.
Saylor therefore reveals that 13,000 institutions and 814,000 individual investors held MSTR actions. He also clarified that the entry of the company in the Nasdaq 100 now offered 55 million people an indirect exposure to its capital.
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What is Michael Saylor's strategy with his important Bitcoins purchases?
Since 2020, Strategy has accumulated more than 530,000 BTC, now valued at more than 46.5 billion dollarsgenerating nearly $ 11 billion in capital gain.
Purchase of bitcoins by strategy over time
For a long time, the final strategy of the company has remained unclear, and it is probably still partly. Today, It seems that Strategy aims to become a real Bitcoin bankby offering BTC loans against remuneration in the form of interests.
📰 To read also in the news-the interest for Bitcoin (BTC) falls to an annual low-should we worry?
The method initiated by Michael Saylor arouses as much admiration as of concern: it is based on the creation of debts to finance the acquisition of new bitcoins. So far, this approach seems to bear fruit, but many investors are wondering about its long -term viability.
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Sources: Saylor Tracker, X
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Investments in cryptocurrencies are risky. There is no guaranteed high yield, a product with high performance potential implies a high risk. This risk taking must be in line with your project, your investment horizon and your ability to lose part of this savings. Do not invest if you are not ready to lose all or part of your capital