Is your sales funnel leaking?
The timeliness of customer support can make or break client acquisition.
If your leads have to endure very long wait times, they may permanently decide against doing business with your enterprise.
A Workato study discovered that 99% of companies respond late to leads, who consequently choose other brands. So if you’re slow to engage prospective clients, you’ll lose them to the competition.
However, you can reduce your lead response times by leveraging the best conversational marketing platform to provide instant support to customers.
With chatbots and live chat features that enable you to provide your leads with immediate answers to their queries and concerns, you can improve your brand’s first impression, reduce wait times, and ensure that customers feel valued right off the bat.
In this article, we’ll explore the best conversational marketing automation platforms for enterprises in 2024 that can help you win more sales.
Quick summary:
- 11Sight – Best for inbound video call capabilities.
- Kama.ai – Best for personalized product recommendations.
- REVE Chat – Best for collaborative website browsing.
- CleverTap – Best for driving social media engagement.
- Birdeye – Best for brand reputation management.
Let’s get started.
Want to land more qualified leads?
With 11Sight’s intelligent chatbots that enable you to provide instant support to your prospects, I find that this is the best conversational marketing platform to help your enterprise to maximize website visitor conversion by reducing communication delays.
Moreover, you get a video call feature that enables you to assign prospects to your sales rep and accelerate engagement and efficiency.
It also provides seamless integration with your enterprise’s CRM and marketing tools, so that you can easily sync data between disparate systems. This can help you achieve end-to-end sales acceleration and improve sales intelligence.
Best features:
- 11Sight gives you mobile and browser-based video calls which allow you to connect with leads remotely and on the go. Afterward, it gives you call review analytics which can help you identify areas for improvement going forward.
- You get pre-call CRM intelligence, whereby you can receive information about the status, account, and other pre-defined details about the caller. This can help you anticipate their needs and personalize interactions to impress new leads.
- 11Sight also gives you a browser-based virtual meeting room that can accommodate up to twenty participants. This enables you to conveniently and cost-effectively host meetings with your sales reps to review performances.
Pricing:
- 14-day free trial.
- Starting plan: $24/user per month.
Verdict
With 11Sight’s inbound video call solutions, you can leverage the power of human interactions to connect with prospects and transform your sales pipeline to increase revenue. Furthermore, you get advanced call and review analytics that can help you understand your pipeline and identify and eliminate obstacles to sales.
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Kama.ai has you covered with highly advanced virtual assistants that allow you to keep your customer service line open both night and day. This enables you to address customer challenges promptly and improve client satisfaction.
Furthermore, kama.ai’s Designed Experiential Intelligence(R), kama DEI, offers personalized product recommendations to your clients, which can help you increase sales for your small business.
It also leverages natural language processing to understand client queries and offer a response according to their personalities. So I’m certain it can help you personalize experiences, improve engagement, and deepen client connections with your brand.
Best features:
- kama FAQ gives you detailed and insightful conversation logs that you can use to craft accurate buyer personas. This enables you to anticipate and address your market’s needs more effectively and improve customer experiences as well.
- With kama RPA, you can leverage automation for effortless support ticket creation, or other high request functions, to lay the groundwork for self-help services. By enabling customers to resolve issues quickly & independently, it boosts your operational efficiency.
- kama DEI can understand a customer’s desires and values, and engage them accordingly with prioritized recommendations. This helps you to humanize AI interactions to cultivate trust with new prospects and win more business.
Pricing:
- No free trial.
- Contact kama.ai for a free AI consultation, demo, or pricing.
Verdict
If you want to increase sales for your enterprise, kama.ai is one of the best conversational intelligence platforms to use because it comprehensively personalizes product recommendations. Additionally, you get advanced self-help automation features that can help you decrease dependence on human customer support agents.
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REVE Chat can help you guide leads better.
You get a website co-browsing feature, which enables you to browse your website together with customers. This makes it the best conversational marketing platform to help you eliminate confusion and resolve customer issues in real-time.
Interestingly, REVE Chat gives your enterprise chatbots with sentiment analysis capabilities that can help you perform effective crisis management.
It also gives your customers a rating system that they can use to provide feedback about the quality of your interactions so that you can improve customer satisfaction.
Best features:
- REVE Chat has proactive chat triggers, which execute whenever your leads visit a URL or perform a certain action. With this feature, you can assist and engage with prospects more effectively depending on their onsite journey and behavior.
- You get an inbuilt ticketing system that can integrate with REVE Chat’s chatbot and live chat features. This can automatically route incoming requests to the right parties, which helps you ensure faster and more successful issue resolution.
- It comes with voice and video chat features, which enable you to have direct conversations with customers in real-time. This can be very useful when you want to resolve complex customer issues & deliver personalized engagement.
Pricing:
- 14-day free trial.
- Starting plan: $13.50/user per month.
Verdict
You get an excellent website co-browsing feature, which enables you to understand how leads interact with your site so that you can optimize & improve customer experiences. Nonetheless, I’ve realized that its chatbot auto-triggers can be faulty, sometimes deploying too early or too late into the on-site journey, and this can cost you leads.
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CleverTap can improve social media engagement.
It gives you add-ons for popular messaging platforms like WhatsApp, so I believe it’s the best conversational marketing platform in 2024 to help you strengthen social media engagement.
What’s more, it has advanced email features that let you configure, test, and personalize emails to help you improve email open & conversion rates.
Did you know that customers prefer to chat?
A NICE survey revealed that 52% of consumers favor chat over other means of engagement, which proves the value of the Clever.AI engine which can help connect with leads via chat and personalize brand experiences.
Best features:
- It gives you an SMS marketing module, which allows you to send text messages with time-bound information to prospects and customers. So it can help you reach a broader audience and strengthen customer loyalty to your enterprise.
- You can unlock key insights with CleverTap’s advanced customer data analytics that capture several data points. This can help you unify data to create accurate customer profiles so that you can personalize communication better.
- CleverTap’s continuous testing tools allow you to measure the results of your conversational marketing campaigns. With this data, you craft better call-to-actions, copy, and other elements that can win over new prospects.
Pricing:
- 30-day free trial.
- Starting plan: $75 per month.
Verdict
If you’re keen on elevating customer experiences for your enterprise’s social media platforms, CleverTap is an excellent tool to help maximize brand presence on these channels. However, I’ve realized that you can experience severe performance dips that can slow down your workflow when you’re working with extensive data sets.
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Birdeye is great for brand reputation management.
It enables you to create customer satisfaction surveys which you can use to gather feedback and directly respond to customer reviews. By leveraging this data, you can strengthen customer rapport with your enterprise to generate more sales and revenue.
In addition, you can track engagement metrics like median response times and number of messages responded to so that you can optimize agent performances.
You also get an AI Chatbot that you can use to converse with customers across social media, websites, and other digital channels but still access all these messages in a single inbox, which can streamline customer support collaboration.
Best features:
- Birdeye integrates with over 3,000 customer management solutions to auto-sync data & import contacts. It can then send welcome offers and other messages depending on the buyer’s sales journey to help you improve conversions.
- You can integrate Birdeye with your CRM to automatically prompt customers to leave reviews after engaging with your brand. This can help you accelerate review collection and provide social proof that can increase referrals.
- Birdeye is equipped with customer sentiment analysis tools, which you can use to get customer insights. With this feature, you can optimize your messaging strategy to improve customer satisfaction and encourage repeat sales.
Pricing:
- No free trial.
- Contact Birdeye for pricing.
Verdict
Birdeye’s customer satisfaction survey and sentiment monitoring features make it the best conversational marketing platform in 2024 to help you improve brand reputation management. However, I’ve established that it has integration issues that can hinder customization and so you may need to personalize some responses manually.
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FAQ Section
What is a conversational marketing automation platform?
It refers to any tool that enables you to engage in one-on-one, near real-time conversations with leads and customers to help you improve customer service.
These platforms often have intelligent technologies like chatbots which can automate customer engagement or live chat features that link leads to human support agents.
What are the key features of a good conversational marketing automation platform?
A great platform ought to have very extensive personalization features that can help you create highly relevant and more engaging experiences for your customers.
It should also have advanced analytics & reporting capabilities to help you understand and improve the performance of conversational marketing channels and campaigns.
How do I choose a conversational marketing platform for my enterprise?
A great solution for your enterprise should have excellent scalability so that you get optimal customer support performance even as your volume of inquiries grows.
You’ll also find that the best conversational marketing platform should integrate seamlessly with all your support channels so you can unify customer service.
What are the benefits of conversational marketing automation platforms?
With conversational marketing automation platforms, you can create a 24/7 lead generation and nurturing system that helps you improve business continuity.
Additionally, they can help you free up your customer service and sales teams from iterative work so they can focus on elevating customer experiences and sales.
How much does an excellent conversational marketing platform cost?
You can get a conversational marketing platform starting at just $13.50/user per month, which presents a very cost-effective solution moreso if you need it for a large team.
However, the best conversational marketing platforms tend to cost more, but you get more advanced features that can improve brand reputation and conversion rates better.
Conclusion
Repeat sales are the lifeblood of your enterprise.
However, you’ll find it difficult to cultivate customer loyalty if you don’t personalize brand interactions.
With customer attrition that your enterprise may endure because of poor customer satisfaction, you can lose significant revenue.
A study by McKinsey revealed that 76% of consumers become extremely frustrated with brands that don’t offer personalized experiences to the point of leaving the company. This emphasizes the need to strengthen customer intimacy.
To do that, you need to use the best conversational marketing platform in 2024 to tailor customer experiences to individual preferences. Overall, I recommend 11Sight for its inbound video call solutions, which can help you reduce customer churn.
You can try out 11Sight for free today to learn how it can help you accelerate lead conversion rates.
With this platform, your enterprise can improve the effectiveness of its sales pipeline and even resolve customer issues promptly to raise customer satisfaction.
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