SEO Localization is one of the most important SEO factors.
It has to do with how you can improve your search engine ranking in every country in the world, including Canada, Mexico and India. If you want to rank well for a particular keyword or phrase, then it is necessary that you optimize your website content for each country where you want people to find it.
Localization is a very important part of SEO, and most people don’t realize this. Why? Because many companies think that their customers are in the same country as they are, which means it doesn’t matter if their websites aren’t available in the customer’s native language.
However, this is not true! The truth is that there are over 1 billion people living outside of North America and Western Europe who want to buy products online. If your website isn’t available in the local language, then you won’t be able to reach these customers.
SEO Localization is the practice of taking your website to an entirely different country or region.
This means that you have to translate all of your content into a foreign language, and then make sure that you are being found in the search engines for each relevant country.
Here are 5 reasons to apply a SEO localization strategy to your international online store.
Increase sales internationally
As mentioned, this could be one of the primary goals of turning an e-commerce store into an international one.
There is the potential to grow internationally and not only to stick to the domestic market.
Online stores can easily set up a SEO localization strategy to reach new international markets with the help of search engines.
Reaching foreign markets opens up the possibility of gaining new customers and making more sales.
Creating an international online store has never been easier
As new tech tools are being created to build up online stores, so there are being built up store translators who are creating the possibility to have an online store in multiple languages with multiple currencies.
The best translation app for Shopify, for Woocommerce, for Bigcommerce and the rest of the e-commerce platforms gives the advantage to easily adapt the content to a desired language, and it will help to adapt the website to the technical aspects of SEO.
Worldwide brand recognition
Although at the beginning of your journey there will be few people or none at all who might know your brand, but as you work the different international marketing strategies, more and more people will start to know you.
Big international brands started small, and so can new online stores who are willing to expand their horizons.
Building a brand takes time, but if it is properly worked with a SEO localization strategy, then it will pay off.
Increase of your website visitors
Growing domestically will receive a certain type of visitors, but when an online store aims to receive international customers the base of people who can also reach them grows.
With the correct SEO strategy, international visitors can easily find your brand online, which by other means could be more expensive.
SEO has reduced the cost of marketing campaigns and has opened up the possibility to bring more traffic to a website.
Go up for the adventure
Setting aside the business and economical aspects of an online store, there is also the adventure side that all digital entrepreneurs enjoy while building up their projects.
Digital entrepreneurs have different goals in life, and creating a business that is successful internationally is also a big motivation to keep implementing different growth strategies that can help them to position themselves globally.
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