SEPOY.net
No Result
View All Result
Saturday, June 21, 2025
  • Home
  • News
  • Business
  • Health
  • Tech
  • Lifestyle
  • Economy
  • Crypto
  • Travel
  • Home
  • News
  • Business
  • Health
  • Tech
  • Lifestyle
  • Economy
  • Crypto
  • Travel
No Result
View All Result
SEPOY.NET
No Result
View All Result
Home Economy

6 email marketing tips that bring power to your campaign

Nicholas by Nicholas
December 22, 2022
in Economy
0
6 email marketing tips that bring power to your campaign

READ ALSO

OpenAI’s Acquisition of Jony Ive’s io: Implications and Vision

Blackstone Makes $11.5 Billion Bet on the Southwest Power Grid

Social media may still be seen as the top dog with regard to marketing strategy, but email marketing still has a huge role to play in any modern marketing strategy. Unlike social media, email marketing offers personalization, as well as insights into what your customers want with direct communication. 

That is not to disparage social media, which can be incredibly useful when used in tandem with a solid email strategy, but to suggest that email is far from a redundant or obsolete form of marketing, though it might feel that way if your email strategy isn’t up to scratch.

If you keep offers pertinent and relevant to your customer base, email marketing can genuinely help you take a sizable leap forward. Here are 6 ways of doing so.

1: Get segmenting

It’s not a verb that’s used often beyond the marketing sphere, but segmenting your customer database could help you truly research your target audience. Whether you segment based on location, engagement, stage of the customer journey or where they found your website, you can tailor offers and discounts to their specific needs, rendering the customer journey a lot more personalised.

2: Make it mobile-friendly

Everyone accesses their emails through their smartphone nowadays, meaning developers have to ensure email communications are optimised for all devices on which they could be received. This doesn’t have to be to the detriment of the laptop experience either. With modern CSS and HTML, anything is possible across various screens, meaning that your email copy can be versatile on all fronts.

3: Trigger emails

Customers might leave halfway through the customer journey, or abandon the shopping car for seemingly no reason. Follow it up if you can through a reminder email. Equally, if they’ve submitted an order, ask for some feedback. Anything that can keep customers engaged and interested is a sure-fire way to keep them coming back for more. After all, focusing on retaining customers is one of the most valuable things you can do.

4: Don’t be afraid to show your emotions

Connections in real life are often based on emotions and our general relatability to them. Of course it can be difficult to connect in this way via mere marketing emails, so think about how your product or service gives your customers peace of mind. Play fully into that and try to build that rapport over time. How can you make your customers’ lives even that 1% better? Engaging copy to this effect is the key to long-term  customer success, regardless of your industry.

5: Reel them in with a story

Everyone loves a good story, and the extent to which you can be creative in an effort to maintain customer relations is surprisingly high. Never be afraid to push the boat out and use your creativity to your advantage. You might even surprise yourself.

6: Don’t overdo it

Graphics are somewhat important, but in truth, the plainer emails may actually gather more attention in that they feel a lot more personalised. They also make it through spam filters more often than not, and don’t take forever to load. Think about how often you find yourself waiting for a marketing email to load and overcome that obstacle for your own marketing needs.


You may be interested in: 9 Tips For Getting A Business Off The Ground

Related Posts

OpenAI’s Acquisition of Jony Ive’s io: Implications and Vision
Economy

OpenAI’s Acquisition of Jony Ive’s io: Implications and Vision

May 24, 2025
Blackstone Makes .5 Billion Bet on the Southwest Power Grid
Economy

Blackstone Makes $11.5 Billion Bet on the Southwest Power Grid

May 20, 2025
First Easing of The 2025 US-China Trade War
Economy

First Easing of The 2025 US-China Trade War

May 12, 2025
Warren Buffett Plans to Retire This Year
Economy

Warren Buffett Plans to Retire This Year

May 4, 2025
Semiconductors and Pharma Face Pressure: Trump’s Latest Tariff Focus
Economy

Semiconductors and Pharma Face Pressure: Trump’s Latest Tariff Focus

April 14, 2025
US Pulls Back Tariffs on Phones, Laptops, and Other Electronics
Economy

US Pulls Back Tariffs on Phones, Laptops, and Other Electronics

April 13, 2025
Next Post
How to Buy a Tax Lien Property and Make It Work for You

How to Buy a Tax Lien Property and Make It Work for You

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About

Sepoy.net is a perfect place for people who want daily updates on news related to business, technology, entertainment, health, cryptocurrency etc.

Contact: hello@sepoy.net

Major Categories

News

Business

Tech

Economy

 

Recent Posts

  • Starburst play butterfly staxx slot Slot Video game Demonstration Enjoy & Free Spins
  • Living online casino 400 first deposit bonus with Woodrats Pack Rats Montana FWP
  • Alchemy Ucobet referral bonus Fandom

Pages

  • About Us
  • Contact Us
  • Disclaimer
  • DMCA
  • Home
  • Privacy Policy

© 2023 Sepoy.net

No Result
View All Result
  • Home
  • Business
  • News
  • Health
  • Tech
  • Science
  • Lifestyle
  • Travel

© 2023 Sepoy.net