As a business owner trying to grow your website, you probably know the importance of On-Page Optimisation. However, knowing something and implementing it are two sides of the coin. If you’re reading this article, you’re probably looking for ways to streamline and improve your On-Page Optimisation. Well, you’ve come to the right place! In this article, we’ll be looking at some of the most common mistakes business owners make regarding On-Page Optimisation. So without any further ado, let’s dive right in and look at what they are!
Not Using Long-Tail Keywords
It’s no secret that long-tail keywords are more specific than short-tail ones. However, this doesn’t mean you should use them only on your homepage or transaction pages. It means that you must ensure you include them in your blog’s On-Page Optimisation efforts. For example: if you have an article about “how to build a website”, don’t just write about “website development”. Instead, write about “how to build a website for beginners”.
This is because it will help you target more specific keywords with your content. Doing this will make it easier for people (your target audience) to find what they’re looking for and ensure that your content is relevant and high quality.
A decade ago, keyword stuffing was all the rage. People would stuff their content full of keywords to improve their rankings. However, this is no longer effective and can actually harm your website’s ranking. Not only that, but it makes your content difficult to read and understand. If you want people to read and engage with your content, you must ensure it’s easy to read. This means using keywords sparingly and ensuring they’re placed naturally within your sentences. You can also hire an SEO agency Leeds to oversee your SEO efforts.
Ignoring Title Tags and Meta Descriptions
Title tags and meta descriptions are two of the most important elements of On-Page Optimisation. Unfortunately, they’re often overlooked or given very little attention. This is a mistake! Your title tag is what appears in the search engine results pages (SERPs), so it’s important to make sure it’s accurate and includes your target keyword. Similarly, your meta description is what appears underneath your title tag in the SERPs. It should be compelling and accurately reflect the content of your page.
Not Optimising Images
Images are an important part of any website. Not only do they make your site more visually appealing, but they can also help improve your On-Page Optimisation. You can include keywords in your images’ file names and alt tags. This helps search engines understand your images and index them accordingly. As a result, you may see an increase in your website’s traffic.
Not Using Internal Links
Internal linking helps search engines understand the relationship between your pages and can also help improve your website’s usability. When linking to other pages on your site, make sure you’re using relevant keywords as your anchor text. This will help improve the relevancy of your internal links and may even help your rankings.
Not Using Outbound Links
Outbound linking is often overlooked when it comes to On-Page Optimisation. However, it’s just as important as internal linking. By including outbound links to high-quality websites, you’re showing search engines that your site is also high quality. This can help improve your rankings and may even lead to more traffic.
On-Page Optimisation is important for any website. By avoiding the mistakes listed above, you can ensure that your site is optimised correctly and stands a better chance of ranking highly in search engines.
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