While Travala has exceeded $100 million in turnover, the travel booking site payable in cryptocurrencies has announced a strategic reserve in Bitcoin (BTC) and AVA tokens. Following this, the AVA increased by more than 300%.
AVA soars after announcement of Travala strategic reserve
This week, online travel booking site Travala announced that it had exceeded $100 million in revenue. Where the company stands out compared to other similar services is that it is natively possible to pay for a hotel or a flight in cryptocurrencies on the application.
On the occasion of this symbolic step, Travala unveiled the creation of a strategic reserve, not only in Bitcoin (BTC), but also and AVA tokenthe assets of its platform allowing you to receive discounts.
💡 How to buy Bitcoin (BTC)?
In the wake of this announcement, the price of AVA soared. At the time of writing these lines, it has increased by more than 320% over the last 24 hours and is trading at $3.14 for a capitalization of $185.6 million.
At the start of the month, the asset was still trading at just $0.60:
AVA price in daily data
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Regarding this new cash flow, Juan Otero, CEO of Travala, believes that it is in line with the company's logic:
With our new cash reserve plan […]we are not only fueling future growth, but also doubling down on our commitment to shaping the next era of travel. These assets are at the heart of the Travala product, from how users book their trips to the rewards they receive, and will help us leverage a myriad of opportunities to further innovate at the intersection of blockchain and travel as you go. that new advancements are happening in the world of Web3.
This news comes in a context where the subject of strategic reserves in BTC is increasingly popular. Embodied by MicroStrategy, this practice gained the spotlight after the election of Donald Trump and the prospect of an American reserve.
👉 Also in the news — Giant BlackRock recommends holding up to 2% Bitcoin in your portfolio
Over time, we will have to observe whether we are facing a fad, or a real paradigm shift, both within States and within companies. Recently, Microsoft shareholders have positioned themselves against this idea.
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Source: TradingView, Travala
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Since 2021, I have devoted my free time to seriously educating myself on cryptocurrencies in order to acquire maximum knowledge and credibility. I often have the opportunity to conduct interviews with influential figures in the blockchain industry. I also conduct in-depth analyzes on Web3 themes to offer exclusive content to Cryptoast readers.
Vincent Maire
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