Great Britain is facing a “chance of the century”, a “resurrection” even, which at the same time will be “the last opportunity” to “save the country”. With such promises, Nigel Farage and his colleagues entertain their audience for three hours, speech after speech, in sold-out venues. Listeners pay for the pleasure of seeing Farage and his leadership live. Entry costs the equivalent of 15 euros, and you have to be a party member to do so. However, this can be done online with just a few clicks, for around 30 euros again. You can then see how the membership counter jumps on the Reform Party's turquoise-blue website. On Sunday it stood at 180,000.