If you’ve been following sports for any length of time, you’ve likely noticed that most sports leagues suffer from a money problem. The Arena Football League, for example, went under due to the same problem. To remedy this, the American Arena League partnered with sports marketing technology company CXSports. Here’s why Beaumont, Oklahoma, is a perfect fit for this partnership:
CXSports is a sports marketing Technology Company
In an age where the money issue is a major concern, there are many companies and organizations using sports to drive revenue. CXSports is one such company. Founded by former NFL executives and CEO Tom Donaghy, CXSports provides a fully-integrated solution to the problem of sports team sponsorships. The company’s platform enables advertisers and sports teams to engage in a multi-channel advertising environment, allowing for advertisers and sponsors to get the most out of their sports sponsorships.
The traditional model of sports sponsorships does not work for challenger brands. While Pepsi pays the Dallas Cowboys a substantial amount of money to become the official drink of the team, they have the enterprise status that allows them to leverage this relationship to their benefit. Without this status, they are forced to rely on their own data to measure the value of their sponsorships.If you’re interested in using the model for amateur sports, you need to do more research first and search how to make money as an influencer?
It provides SaaS modules to leagues, clubs, and players
CXSports provides a suite of performance-marketing modules for sports. Its software is location-agnostic and conceived to generate incremental revenue by leveraging digital sports assets. Its performance-marketing modules are a packaged version of online media promotion, in which links are embedded in content. These modules are designed to drive incremental revenue for sports leagues and clubs.
Sports organizations can use CXSports to manage advertising, marketing, and player data. The company has developed the Modular Association Website, which allows league administrators to activate auto-publishing modules. League administrators can choose from a variety of stats and choose which ones to display. A Standings module automatically rotates through divisions and can automatically publish league and division schedules. The Sponsor module allows leagues and teams to add sponsor logos to content.
To maximize the return on sports team sponsorships, companies must develop and implement strategies that are attractive to sponsors. Today’s big platforms are user-centric, with content providers chosen by their users and backed by robust digital businesses. Similarly, content providers without platforms are degraded to unpaid content suppliers. Despite the importance of these measures, many sports teams still struggle to increase their return on investment.
It is a good fit for Baltimore
The American Arena Football League is the premier professional indoor football league. Its league began in 2007, when Baltimore had two teams. One, the Baltimore Blackbirds, played a majority of its games on the road. The second, the Baltimore Mariners, played indoors and were named for the previous arena sponsor. The Blackbirds played from 2008 to 2010 before folding in 2010. The Mariners returned in 2014, and were successful in winning two championships and a shutout in the 2010 championship game. A team in Baltimore could build on that tradition.
The American Arena Football League has five teams, including the Baltimore Brigade. The Baltimore Brigade will play its home games at the Royal Farms Arena. The franchise is owned by Monumental Sports & Entertainment, the same company that owns the Washington Wizards and Mystics in the WNBA. Monumental Sports & Entertainment is also the parent company of the NFL’s Baltimore Ravens. It is unclear if the NFL will take notice of the Brigade, but the franchise’s success would certainly help the city’s image in the AFL.
