Google’s Knowledge Graph is a search feature that answers a user’s search query without requiring them to click on it. Google’s goal is to provide the needed information to a user in the shortest possible time. Each algorithm in Google works together systemically to place each fact together to create related queries that are accurate and helpful. As search queries become relevant, they help websites to get the best SEO services for their pages.
How does Google’s Knowledge Graph influence SEO?
Google’s Knowledge Graph benefits users and SEO services in the USA. While the users get more accurate information, SEO services get more traffic to their content. In the following ways, Google’s Knowledge Graph plays a role in search engine optimization:
- Google understands search intent properly
Links impact the page’s quality but do not always add relevance to the search query. This is because the search query needs to match the language used in the content. Google uses signals in the form of links to get the best content indexed.
However, not all users enter a valid query when searching for something. Their language may differ in many ways. This is where Google’s Knowledge Graph steps in and matches their language with the provided content to generate more relevant results. It will show related queries to provide additional or complete information about something. For example, if a user searches for an actor, Google’s Knowledge Graph will give further information regarding their family members.
- Fewer clicks on search results
Most of the search queries don’t need additional clicks. This is because Google’s Knowledge Graph answers most questions directly in the SERPs. The challenge here is that it doesn’t help the SEO of any website if there are no clicks. SEO services then target keywords for more accurate results and higher CTR.
- More brand visibility and authority
Using knowledge panels and cards, Google shows the data on its Knowledge Graph. If your company lands in the SERP or the Knowledge Graph, there are more chances of gaining more trust and authority on search engines. The higher the SERP real estate your website captures, the higher your brand’s visibility. Additionally, your brand logo can find a spot in non-branded inquiries.
- Better accommodation of voice searches
Now that Google Assistant has made its way into almost all the smart devices used globally, more search queries are being placed in natural language. So, for Google, understanding voice searches become crucial.
Google’s Knowledge Graph helps recognize the entities and attributes in natural search queries. For example, suppose a user asks Google about the main cast of the Avengers movies. In that case, the search results will automatically display a list of the actors such as Robert Downey Jr, Chris Hemsworth, Scarlett Johansson, Gwyneth Paltrow, and more.
How does the Knowledge Graph feature do it? It connects the entities entered, the cast, and the Avengers movie and displays the results. It also relates to recent searches in voice search. For example, if the user asks, “How old are they?” Google will understand that the “they” here refers to the Avengers cast and will mention their ages accordingly.
How to get into Google’s Knowledge Graph?
The following are a few things through which you can land a spot in Google’s Knowledge Graph:
- Use Schema Markup on your website
Schema markup keeps your content organized and makes it easier for search engines to go through your content. Once the content on your website is structured, you will quickly enter Google’s Knowledge Graph. The critical factor here is that your content becomes easier to discover, giving you an edge over your competitors.
- Create a profile on Google My Business
If you operate a physical business, you must have a Google My Business profile. It creates authority and gives more visibility to the brand on Google Maps. A verified and branded local listing will add your brand to Google’s Knowledge Graph.
- Create a page on Wikipedia and WikiData
Wikipedia is the most accessed source of information. If you have a Wiki page, it’s easier to get into the Knowledge Graph. Your audience will trust your brand more if you have a wiki page since it is most searchers’ go-to source of information.
- Create social media profiles
Your social media handles hold more prominence than ever for users and search engines. These handles come in handy as Google uses those accounts to add to the profiles on the Knowledge Graph.
Although algorithms keep changing, Google values content that is written keeping the target audience in mind. Unique content gives a website better standing than its competitors, making it easy to get into the Knowledge Graph.
Conclusion
Many things have to be considered while accessing professional SEO services. One of the companies’ most important tasks is getting their website into Google’s Knowledge Graph. As a result, you enjoy a better brand image and more leads on your website.
