On December 15, Renault will take its first steps in Web3 with “genR5”, its very first collection of non-fungible tokens (NFT) in reference to the Renault R5, its emblematic model of the 70s and 80s. At the same time, the diamond-shaped brand is launching “R3NLT”, its all-in-one Web3 platform, now a privileged place of interaction for car enthusiasts.
Renault unveils its collection of NFT genR5
This December 15Renault will join the world of Web3 with its very first collection of non-fungible tokens (NFT) called “genR5” in homage to his emblematic Renault R5 of the 70s and 80s. For the occasion, the diamond brand will offer 1,972 NFTsa figure in homage to the year of launch of the model.
These 1,972 NFTs are declined through 4 legendary models of the Renault R5 and come in the form of a 3D video with an exclusive wrap as well as dynamic visual and sound animations.
Overview of the different “genR5” NFT models
Thus, this collection will present the 4 legendary evolutions of the Renault R5:
- 100 electric R5the number of NFTs referring to the hundred units produced between 1972 and 1974. A revolution for its time, the electric R5 goes down in history as a pioneer in its category;
- 160 Renault R5 Turboin homage to this model now a symbol of Renault’s sportiness with its 160 horsepower;
- 450 R5 The Vansuch as the number of copies of this limited edition with features inspired by the American style of the time;
- And 1,262 R5 TLa symbol of the city car revolution.
These 4 NFT models will therefore be classified by level of rarity, and will be randomly assigned upon purchase. With this launch, Renault wishes to give everyone the opportunity to take ownership of Web3 since the acquisition of an NFT can be done in cryptocurrencies as well as in traditional payment by bank card.
A desire supported by Laurent Aliphat, VP brand marketing content creation of the brand, who underlines:
“Joining the R3NLT community means choosing a unique relationship with the brand, creating and offering new experiences to all enthusiasts. There was no better choice than to start with a collection of NFTs that pay homage to the legendary Renault 5.”
👉 Join the R3NLT Discord Community
R3NLT, the Renault platform dedicated to Web3
In parallel with the launch of its very first collection of NFTs, Renault affirms its desire to stay in Web3 for the long term with the launch of “R3NLT”, its platform dedicated to this universe. The latter emphasizes accessibility and proves to be within the reach of neophytes as well as Web3 insiders. It is also on this platform that it will be possible to acquire an NFT from the “genR5” collection.
Purchasing NFT genR5 will allow holders to benefit from unique advantages with the brandsuch as :
- access to Renault partner events;
- privileged car tests;
- exclusive meetings with the brand’s designers;
- visits to places never before revealed to the public;
- or the discovery of Renault exhibitions in preview.
Other NFT collection drops are planned for Renault, each bringing its share of exclusivities for car enthusiasts. In addition, holding a Renault genR5 NFT will allow you to benefit from the status of patron of the solidarity project Give Me 5an initiative launched by Renault aimed at restoring tennis courts in priority neighborhoods so that their populations benefit from easier access to sporting activities.
Additionally, each holder of a genR5 NFT will have the opportunity to participate in the creation of “The Originals” merchandising objects in limited edition for which he will benefit from an exclusive access. Finally, he will also be notified of all the new things to come in the R3NLT universe. and will be automatically whitelisted for future drops.
👉 Stay up to date with the latest from R3NLT by following them on Twitter
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