Marketing as a wise overall investment to make

Marketing ROI demonstrates marketing efforts’ impact on profit and revenue growth. The most basic way to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation. You take the sales growth from doing more marketing and also from off of the back of really reviewing and reviewing what works you are also doing from a marketing point of view too.

Marketing through good customer service

Over the years, customer service has grown in importance. In fact, it’s now a form of marketing. When you treat your customers well, they promote your company through word of mouth and you attract even more customers. This process begins with engaged employees equipped with the skills and tools to do the job at hand. In a consumer-led world, where 75% of people don’t accept advertisements as truth. From here, it’s vital to make the proper marketing investments in customer success. You have both your customers and employees on board to ensure your key brand messages are backed up by the most trusted voices. Invest in your employees to ensure your customer engagement is at the top of its game.

It is an investment

Apart from increasing productivity, CPD (continuous professional development) creates an environment where your employees feel more committed to their work. Investing in your employees, in turn, provokes loyalty from those employees. LinkedIn’s latest Workplace Learning Report highlighted that, in 2019, 94% of employees would remain at a company longer if it invested in their development.

In addition to the commercial benefits of their training, increasing retention rates can help you save other marketing costs too. Apart from the monetary cost of finding a replacement, it can be difficult to integrate a new employee into your company. Likewise, it takes time before a new employee can get up to speed. All these can lead to even more costs for your business.

It can be good value for money

Some businesses make the assumption that if you’re going to create a marketing plan, you need to go all out and spend a small fortune. But that doesn’t have to be the case at all. In fact, there are plenty of ways that you can market your company online that are extremely cost-effective. Not only that but online efforts make it possible to target a specific audience.