Solana has just launched “Blinks” and “Actions”, 2 new tools to make cryptocurrencies more accessible on the Web and social networks. A major turning point for Web3 according to some, but what is it really?
New features to boost engagement around cryptocurrencies
The Solana blockchain revealed a new set of features called “Actions” and “Blinks”. The objective? Making memecoins, cryptos and the latest popular industry trends more accessible to a wider audience.
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Designed by the Solana Foundation in collaboration with the development company Solana Dialect, Blinks and Actions allow users to transact on the blockchain directly from their usual websites and social networks.
The “Actions” feature allows users to execute transactions on the blockchain through various platforms, including websites, social media and physical QR codes.explains the Solana Foundation. “Actions also makes it easy for developers to integrate all the features of the Solana ecosystem directly into their applications.”
Since its launch, this technology will be supported by popular Solana wallets such as Phantom and Backpack. Other platforms can easily integrate it by following the installation instructions available in the developer documentation.
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How do Blinks and Actions facilitate transactions on the Solana blockchain?
Concretely, let's imagine a user who integrates an “Action” in a post X referring to a specific memecoin. Users who see this post will be able to click on it and immediately initiate a transaction on Solana, thus adding the token to their own wallet.
Moreover, users can use “Blinks” (a contraction of “blockchain” and “link”) to share “Actions” of other users with their own subscribers.
So it will be very easy from your X news feed to buy an NFT, tip a content creator, receive money, vote, bet, exchange cryptos, etc.
Accessibility has long been the weak point of blockchains, and Solana's new features echo similar initiatives implemented by other ecosystems.
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Note that concepts similar to “Blinks” and “Action” already exist on other platforms. For example, we find Farcaster, a social network inspired by X, built on the Coinbase blockchain. This decentralized social network allows users to easily integrate direct links to cryptocurrencies or NFTs in their posts.
Specialized Farcaster clients, such as Kiosk, a utility created by the developers of the Web3 Mirror publishing platform, also rely on this type of functionality to attract new users.
Farcaster, Kiosk and Solana share a clear objective: capitalize on the importance of social media in the crypto sectorwhere users share memes, news and ideas around trading.
Here, Solana stands out by offering to integrate blockchain functionalities directly into existing web2 social applications (X, Reddit and perhaps Discord)rather than creating new applications on Web3.
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