Metaplanet, a Japanese company listed on the Tokyo Stock Exchange, is positioning itself as a Bitcoin-friendly player by becoming the second largest holder of BTC in Asia thanks to its “Bitcoin-first” strategy. This bold commitment attracts new investors and reinforces its innovative image.
Metaplanet, the Japanese Bitcoin titan emerges in Asia with record acquisitions
Metaplanet, a Japanese company listed on the Tokyo Stock Exchange, strengthens its position in the cryptocurrency market by becoming the second largest holder of Bitcoin in Asia.
Today, the company owns 1,018.17 BTC, worth a total of $63 million, with an average purchase price of $62,000 per Bitcoin.
The company recently purchased an additional 156.78 BTC at a cost of $66,950 per unit, bringing its Bitcoin acquisitions to record levels.
With this latest purchase, the company is now positioned as the second holder of Bitcoin in Asia and comes to occupy 19th position on the global podium.
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These operations are part of a broader strategy aimed at optimizing the company's cash flow by adding digital assets.
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To support these acquisitions, Metaplanet raised funds through bonds and stocks, including securing a 1 billion yen loan from MMXX Ventures, and a stock offering that generated 10.045 billion yen.
BTC Yield, the company's metric measuring the impact of Bitcoin acquisitions on stocks, reached 155.8% in October, testifying to the strategic importance that Bitcoin takes in its capitalization.
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Bitcoin as a reserve asset: Metaplanet innovates in the face of economic pressures
This bold investment in Bitcoin also transforms Metaplanet's image, positioning it as a dynamic company, capable of innovating in a constantly evolving market.
Last May, Metaplanet revised its treasury management strategy to adopt Bitcoin as a reserve asset, justifying the decision as a “ direct response to sustained economic pressures in Japan “.
In a context of continued devaluation of the yen, accentuated by a record debt/GDP ratio of 261% and historically low interest rates, Metaplanet now favors a “ Bitcoin-first “.
This strategic orientation aims to protect its treasury assets from the effects of a weakened national currency and to guarantee sustainable value creation for shareholders.
On Twitter, Simon Gerovich, the company's CEO, said it will buy BTC “ forever and ever », Echoing the strategy of MicroStrategy, Michael Saylor's company.
By integrating Bitcoin into its treasury, the company is attracting a new generation of investors, interested in the cryptocurrency's potential as a reserve asset.
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However, this strategy also exposes Metaplanet to the volatility risks specific to the crypto-asset market. The company responded to these challenges by securing its acquisitions through strategic financing with EVO FUND and other renowned investors.
In Asia, companies like Boyaa Interactive International, as well as several Chinese investment funds, are also strengthening their Bitcoin positions to diversify their balance sheets.
Globally, several tech and financial giants, such as Tesla and Block (formerly Square), also hold large BTC reserves, illustrating the rise of Bitcoin as an asset increasingly integrated into business strategies.
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Source : Press release
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