According to the study “State of Marketing 2024” According to the platform provider HubSpot, eight out of ten German companies (83%) are already using AI in marketing. Nevertheless, it is not yet established as the ultimate marketing assistant, as the study shows. The study surveyed 1,460 marketing employees worldwide, including 100 from Germany.
According to the results of the study report 64% of survey participants worldwide use AI toolsOf those who do not currently use one, 38% plan to start doing so in the current year. Germany is a leader in the use of AI compared to other regions studied in the EMEA region.
But how exactly does AI change the rules of the game in online marketing, and what are the advantages What does this mean for one of the most important areas of affiliate marketing, the voucher industry? Let's take a look at this current development.
The role of AI in online marketing
AI is used in many ways in online marketing, to increase the efficiency and effectiveness of campaignsOne of the main areas of application is personalization of content. By analyzing user behavior and preferences, AI can create customized content that addresses the individual needs of the target group. The use of AI in online marketing offers numerous advantages. By automating processes, companies can also Save time and resourceswhile increasing the effectiveness of their campaigns. The ability to deliver personalized content in real time increases relevance to the target audience and improves conversion rates (Percentage of visitors to a website who perform a desired action).
AI can already influence purchasing decisions in a variety of ways. These include personalized AI-based recommendation systems, visual search engines that enable customers to find products based on images, or the analysis of customer opinions to determine the general mood and understand brand perception.
The importance of AI for affiliate networks
A large part of the Affiliate marketing is one of the most important online marketing. So it is no surprise that affiliate networks are increasingly relying on AI to optimize their services and offer their partners a personalized experience. Networks use AI algorithms, to maximize the effectiveness of advertising campaignstarget audiences more precisely and increase conversion rates. By analyzing large amounts of data, they can better understand user behavior and make more targeted recommendations. This leads to a Win-win situation for everyone involved: Advertisers get a higher return on their investment and users get more relevant advertising content, which are tailored to your interests.
The current Affiliate Marketing Report from xpose360 shows that AI is becoming increasingly important in affiliate marketing. According to the survey, 58% of the companies surveyed are already using AI technologies, and 89% expect this to give them a competitive advantageAI is particularly frequently used for content creation (64%), acquiring new affiliates (36%) and fraud detection (36%).
For affiliate partners, AI is mainly used for text creation (90%)In addition, 80% of respondents use AI for idea generation and 50% for graphic creation and SEO optimization.
Despite these positive developments, there are still significant gaps in knowledge: 26% of respondents rate their knowledge of AI as low. Nevertheless, 90% are of the opinion that Investments in AI technologies over the next five years will be crucial for success. This underlines the increasing relevance of AI in affiliate marketing and the need to close existing knowledge gaps in order to exploit the full benefits of these technologies.
The use of AI in voucher portals
The advantages of AI have long been known in the voucher industry, which is one of the most important areas of affiliate marketing. Vouchers are one of the most effective methods to attract customers in e-commerce and retain customers. Through dynamic pricing and real-time adjustments, AI can also adjust the respective voucher values depending on demand, inventory levels or competitive prices so that customers always receive the best deal.
Large voucher portals expect numerous advantages and a promising future through the use of AI. The Global Savings Group (GSG), one of the largest providers of voucher portals, is already using AI, for example in content creation.
These developments clearly show that AI in affiliate and voucher marketing is not just a passing trend, but can be a decisive factor for future success in the industry. Companies that invest in these technologies early and use them effectively could significant competitive advantage have.
How will AI change the future of voucher marketing?
The future of voucher marketing will be increasingly shaped by AI. Current trends already show an increased integration of AI into voucher platforms, which enables companies to further optimize their marketing strategies.
Opportunities and risks go hand in hand. While AI can make voucher marketing more efficient and targeted, it also entails Challenges such as data protection concerns and ethical issues. Companies must ensure that the use of AI in marketing transparent, fair and in accordance with the applicable data protection regulations.
Overall, the integration of AI into online and affiliate marketing offers immense opportunities to delight customers, increase sales and build long-term relationships. By continuously developing AI technologies and adapting to current trends, companies can strengthen their competitiveness and position themselves successfully in an increasingly digitalized world.
