Apple, X, Meta, Airbnb, Google: the largest American companies are embarking on the crypto race. Is the adoption wave inevitable?
Cryptos soon in the largest companies
Since the presidential campaign of Donald Trump, cryptocurrencies make noise. While they evolved until then more or less at a distance from the general public due, among other things, of the war waged by the dry against them, they are gradually spied on by the largest companies.
Apple, X or Airbnb: These are some of the companies that are currently studying how to mix the crypto with their business, according to makeshift information. However, these would not be cryptocurrencies in the broad sense, but rather stablecoins. As a reminder, these cryptos aim to reproduce a motto on-chain with a parity of one for one. For example, 1 USDT, the most capitalized stablecoin on the market is worth $ 1.
📍 The Stablecoins are coming in force, and this is not good news
Until then, the tech giants were suspicious of these new currencies. Under the Biden era, they were openly the target of the authorities for ever more vague reasons. Not enough to make the largest American companies want to embark on a vacuum, in short. But the situation is changing, in particular thanks to the 2 bills aimed at clearly framing the stablecoins, which are currently being studied at the congress.
Stablecoins have many advantages to offer for companies managing large monetary volumes, if only by their instantaneity. Indeed, an on-chain transaction is made, validated and verifiable in the moment. The other advantage is their low transaction cost, while tech companies seek to reduce their dependence on conventional intermediaries such as Visa or Mastercard in favor of more economical solutions.
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Discussions already committed
A few months ago, we learned that X Money, the future digital portfolio of the “Super App” dreamed of by Elon Musk, was going to integrate the cryptos before the end of the year. According to Fortune, the platform is in discussions with Stripe to integrate stablecoins in this sense.
Airbnb, the international rental giant, would be at the stadium of discussions with the Firm Worldpaywhile remaining “attentive to changes in the sector” according to a company spokesperson. “” Crypto payments are not an immediate priority, He said.
🚗 Soon stablecoins at Uber? His CEO finds them “very promising”
Still according to Fortune, it is Google Cloud, the alphabet subsidiary, which would be the most advanced to update its payment systems with the blockchain. And this, thanks to the Pyusd, the Paypal stablecoin launched with Paxos. “” The billing and settlement process remains classic, with the difference that payment is made in stablecoins “Said Rich Widmann, head of the web3 strategy at Google Cloud.
Meta, who had abandoned her Diem project following political pressures, would also have stored in the race.
Finally, Apple would be in discussions with Matt Cavin from Circle since last January. Circle is the Emittating Company of the USDC, the 2nd stablecoin most capitalized on the market, and “the most regulated” according to its CEO. And who says regulated, says today easily adopted.
Little by little, the features of a future based on the stablecoins are emerging: the forecasts according to which the capitalization of the Stablecoins market could reach $ 1,600 billion in 5 years no longer seem so delusional.
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Source: Fortune
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