SEO certificates are rising in popularity among SEOs and customers as the search engine optimization sector expands. Are search engine optimization credentials worthwhile, and if so, what advantages do they provide in the workplace?
We’ll examine the professional qualifications accessible to SEOs and digital marketers in this blog article, along with their advantages. We’ll also examine the wide range of SEO training courses available and their advantages for beginners.
Why the majority of SEO credentials aren’t worth it
To combat blatant exploitation, a number of adjustments have taken place in the SEO community during the past four years. The majority of the SEO industry was turned upside down by Google’s well-known Penguin and Panda search quality changes.
Despite this, the majority of SEO certification programs provided by big businesses and private universities continue to teach the principles of SEO from a pre-Penguin viewpoint. They frequently teach outdated, inefficient, and even hazardous material.
There is no Google SEO certification that is Official
Have you ever heard an SEO expert claim to be Google Certified? If this is the case, either they are lying or they are referring to a certification that Google offers that has nothing to do with SEO.
Google does publish SEO best practises, but it doesn’t provide search engine optimizers a professional title or accreditation. In reality, considering that a large portion of SEO is against Google’s policies, Google provides relatively little advise for SEOs.
