When car buyers go online to search for cars, they end their journey at dealership websites. Every serious car dealer would do anything to furnish buyers with every information they can ever wish for. SEO can be used to drive up sales on car dealership sites. Explained below are ways you can achieve that goal.
What’s SEO?
One way to drive traffic to a website is by engaging online and paying attention to social media. Some dealerships use this method to get more people to visit their websites. Social media has become a potent tool used by dealerships to increase their visibility. But, whether a website will be seen by potential buyers when they search online is another thing. That is where SEO comes into play.
When we talk about search engines, Google happens to be the most popular and most efficient amongst them all. Google is designed with special algorithms that make it easy for users to search for anything online. It does that by providing users with thousands of search results, sorting the results in order of their closeness to the search query. That means the best results are outputted at the top. There is limited knowledge as to how the Google algorithms are designed.
SEO is never fixed. If you are writing content, it must align with the current SEO requirements because that is the only way you can satisfy the Google algorithms. Sometimes Google pays more attention to content presented in snippet form – these are bullet point contents, which are structured to answered questions directly.
While the Google algorithms keep changing, car dealers can adopt various methods to increase visibility before those searching for cars online. Anytime someone goes online to search for a vehicle they like, they use specific phrases to conduct the search.
Such phrases are known as SEO keywords. It is the duty of businesses to research those SEO keywords and apply them in their online content and for messaging too. Here’s how it works – when those special phrases are inserted within a content, the webpages that have those keywords will be among the pages displayed whenever a user searches for related items. It can be at the top of the page, depending on how close the keywords are to the search query.
Why Google Profile is important?
According to Effective Marketing & Design, an experienced website design company based in Miami, car dealerships are advised to claim their Google Business Profile. Once a dealer claims to own a profile, Google would have no choice but to create and display an ad that will have their business featured.
As a dealership, you may have to put in more work for that to happen. As explained by EMD, car dealers should involve their marketing professionals when adding schema markup to every page that has appeared as a top page during search on the dealer’s website. According to the EMD, the code helps Google understands how the dealer’s information should be displayed.
The moment dealers get a hold of their profile, they should seek reviews from customers, as recommended by the EMD. Great reviews can help to improve search rankings.
Mobile sites are important for this reason
In 2021’s fourth quarter, over 50% of all the web activities were from mobile searches. Most people prefer to use their smartphones to visit websites and search for anything they want.
This why car dealers cannot afford to neglect their mobile websites. Such sites should be audited from time to time. How long does it take the site to load? Is the site user-friendly?
It is expected that a mobile website should load quickly, while they should also be designed in a way that users will not find it difficult to navigate. Visitors ought to have easy access to current pricing, inventory, and a customer service representative.
Whenever visitors go to any site, they expect to find all the information they seek regarding a particular vehicle. The information scope may include any special promos, vehicle specs, slideshows, MSRP, etc.
Optimize your website pages
It is unfortunate that many companies still don’t realize the importance of optimizing the content on their web pages. Marketing professionals use SEO keywords to optimize website content. When crafting your online content, include keywords that can better the page rankings.
As a car dealer, you may also want to know if the content length should be long or short? Is it true that Google favors longer blog content? The general rule of thumb is that your blog posts should be around 1600 words. This is also applicable for other content types.
When creating content for your web page, input information that would be resourceful to visitors. Should the content be about the team, write on the dealership’s humble beginnings, history, and detail everyone currently a part of the team. Structure your content properly, make sure they are of high quality and can keep visitors engaged on the site.
Car photos have to be professional
Google is sensitive about content. While keywords can help web pages appear at the top of users’ search, the right kind of images can make visitors more interested. Car dealers should secure the services of professional companies like Auto Image Services to help them highlight the present inventory, introduce new models, and invite website visitors to find out more from a great car shopping experience. You cannot afford to lag behind the trend in a market of this nature. That’s why professional car photographers are always focused at helping dealerships edge out the competition with their cutting-edge solutions. Every vehicle should be snapped in a way that reflects the customer’s thinking.
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