The Sorare platform is launching a competition to determine who will be the future manager of Kylian Mbappé's Fantasy Football team. What do we know about this competition and what are the potential rewards?
Sorare's new challenge: become the manager of Kylian Mbappé's Fantasy Football team
Today, the famous football player Kylian Mbappé published on the social network X an advertisement in the form of a video in collaboration with the French unicorn Sorare, a Fantasy football game.
I'm gonna need your help.
Manage my @Sorare Fantasy Football team and let's show to my brother Ethan Mbappé who's the best!
Play now and get rewarded for the job. 🤝 https://t.co/Zrmj37n892#KylianMbappeNeedsYou #Sorare#ad #commercialcollaboration pic.twitter.com/Madhldsuxo
— Kylian Mbappé (@KMbappe) September 10, 2024
This one-minute ad was viewed over 500,000 times just 3 hours after it was posted. In this original video, Kylian Mbappé tries in vain to escape the numerous mockeries of his brother, Ethan Mbappé, who constantly reminds him of his defeat against his Fantasy football team on the Sorare game.
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Whether it's on his phone, in his fridge, at a press conference, in a taxi, at a restaurant or even in the locker room of a football stadium, the omnipresence of Ethan Mbappé's victory leads his brother to ask for help from his community.
Sorare: The Most Popular Fantasy Football Game
A competition to determine who will be Kylian Mbappé's next manager
For the chance to play as Kylian Mbappé's manager and thus restore balance by beating Ethan Mbappé, a number of tasks will need to be completed.
The first step will be to build a Fantasy Football team comprising 5 players represented by non-fungible tokens (NFTs). With this team, you will have to score ” 400 points or more » during one of the 3 « Game Weeks » offered by the Sorare platform.
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Each time a participant scores more than 400 points during a Game Week, he will be awarded a ticket for the drawIt is also possible to win an additional ticket by sponsoring one of your friends, under certain conditions.
When Game Weeks are over, Sorare will draw 10 winners who will have to ” fill out a form explaining why they should be the one to manage the Kylian Mbappé FC account “. Sorare will then proceed to ” short interviews with selected participants ” before determining the lucky winner.
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What will be the rewards of this competition?
There will be many rewards awarded to the participants in this competition. There are of course Sorare NFTs of football players to win during Game Weeks but that's not all.
Indeed, The 10 selected winners will receive a signed jersey selected by Sorare.
Rewards to be won by participating in the Sorare competition
The sole overall winner of the competition will win, in addition to an exclusive badge on the platform:
- 10 VIP tickets to attend football matches (of your choice);
- 2 signed jerseys;
- 1 Sorare physical card signed by Kylian Mbappé.
The Sorare platform is therefore making a big splash with this marketing operation. Beyond the rewards on offer, the media interest that will be focused on the involvement of a football player with worldwide popularity with a Web3 game could prove significant.
Sorare: The Most Popular Fantasy Football Game
Source: Sorare blog
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Passionate about the blockchain ecosystem, I like to deepen my knowledge and share my discoveries. In a perpetual quest to learn more about cryptos, I recently joined the Cryptoast Research team where I provide weekly fundamental analysis.
Theo Zananiri
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