Cryptocurrency exchange Binance is launching a brand new program to foster a healthy and sustainable market environment while putting the interests of its users first. This program called “HODLer Airdrops” aims to distribute cryptocurrency airdrops to BNB holders.
BNB holders rewarded for their loyalty
Binance is actively committed to supporting ambitious, large-scale projects with solid foundations, thereby aiming to build robust and organic communities within its ecosystem.
Thus, in order to meet these criteria and best serve the interests of their users, the Binance team introduces the “HODLer Airdrops” program. Reserved exclusively for Binance Coin (BNB) holders, this program requires their membership to the “Simple Earn” service using BNB, thus allowing them to receive airdrops of tokens issued by promising projects aiming to be listed on Binance.
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Additionally, users wishing to qualify for future Binance airdrops must also complete their identity verification (KYC) and reside in a jurisdiction eligible for the program. To date, Binance has not provided a list of affected jurisdictions.
Binance specifies that users will be informed in advance of airdrop arrivals to prepare, because rewards will be distributed based on individual user balances and the total balances of the relevant pool.
Binance will use historical snapshots of user balances at random periods following this announcement to calculate user rewards.
The tokens will be transferred to the Binance spot wallet of selected users, according to the exchange's press release. It is also important to highlight that the Simple Earn program will continue to offer users the standard benefits of holding BNB, including Launchpool and Megadrop eligibility, as well as all other associated VIP benefits.
Binance: the benchmark crypto exchange platform
Binance looking for promising projects
The cryptocurrency exchange also launched a call for applications for projects interested in joining this new program. The objective is to foster the construction of a more diverse market for all players, while preserving the value of tokens through prudent valuation and token allocations. This initiative also aims to raise public awareness and draw attention to their projects.
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We hope to enhance the development of the blockchain ecosystem through our support of small and medium-sized projects with strong fundamentals, an organic community base, a sustainable business model, and a dedicated team acting as responsible participants of the industry.
However, among Binance's 200 million customers as of June 2023, only 1.9 million held BNB on the platform. The company expects these numbers to increase by 2030, due to the increasing popularization of digital assets.
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Sources: press release
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