The cryptocurrency exchange platform continues to dabble in the world of sports by signing a partnership with sports streaming service DAZN. Their collaboration will span 5 European countries and will focus on several football competitions.
DAZN and Bitpanda Partner to Bring Their Respective Brands to Europe
This Tuesday, Cryptocurrency exchange Bitpanda and sports streaming service DAZN have announced their partnershipThis new collaboration will cover 5 European countries: France, Italy, Germany, Austria and Switzerland, which both companies consider to be ” key markets ».
The partnership between the two entities will focus on several football competitions including the UEFA Champions League, as well as the German (Bundesliga), Italian (Serie A) and French (Ligue 1) championships.
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Please note that DAZN is the main broadcaster of Ligue 1 in France. Its contract for broadcasting rights began in July and runs until June 2029. As such, the streaming platform has committed to paying 400 million euros each year to be able to broadcast 8 of the 9 matches of each Ligue 1 day.
The National Football League (NFL), namely the American football championship also falls within the scope of this collaboration. It is important to clarify that The American football fan base remains strong in Europe, particularly in Germany where the sport is well established..
As part of their collaboration, DAZN and Bitpanda to host exclusive sports events with ” aiming to increase the visibility of both partners and to strengthen the relationship with sports fans “. The two companies will focus on ” creative approaches ” to promote their partnership.
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Bitpanda is not new to sports partnerships
For Bitpanda, This partnership with DAZN is far from the first in the sports sector. Indeed, the crypto platform has already approached the NFL, but also 2 prestigious football clubs: Bayern Munich in Germany and AC Milan in Italy.
Recently, Bitpanda has found new ambassadors who are none other than Dominic Thiem and Stanislas Wawrinkatennis players, and Antoine Dupontrugby union player for Stade Toulousain and the French team.
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Maik Brodowski, Sales Director Bitpanda Europe, referred to these partnerships while revealing the ambitions of his company :
This year we have already concluded high-profile partnerships with FC Bayern Munich, AC Milan, the NFL and many others.
With DAZN, we now have the leading sports platform on our side to further increase our brand awareness.. Our goal is clear: establish a strong presence in all our key markets. DAZN is the ideal partner to achieve this.
Other players in the cryptocurrency sector have adopted a similar strategy. by partnering with sports entities on the Old Continent. This is the case of Crypto.com which became, in August, the official crypto partner of UEFA and therefore of the Champions League.
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Source: Press release
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Surprised by the rise of crypto-assets in the late 2010s, I started to closely follow this sector that fascinates me to the highest degree. When I am not in football stadiums, rugby or handball halls, I work on writing relevant articles about cryptocurrencies and more broadly, Web3.
Zacharie Tazrout
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