After having Crypto.com as a crypto partner for more than 3 years, Paris Saint-Germain has decided to change direction. The club is now associated with Bitpanda. For the latter, sport is a way to make oneself known to the general public while democratizing the trading of cryptocurrencies throughout the world through internationally recognized players.
After Crypto.com, Paris Saint-Germain changes partner by moving closer to Bitpanda
Bitpanda announced this Thursday that it had concluded a strategic partnership agreement with Paris Saint-Germain (PSG). For the Ile-de-France football club, the arrival of this new partnership should allow it to diversify its revenues while strengthening its international appeal.
“ We are delighted to welcome Bitpanda as a Premium Partner. This partnership illustrates our shared commitment to innovation and excellence, providing unique opportunities to connect with our fans around the world and to shape the future of digital participation in sport, » explained Nicola Ibbetson, director of global partnerships at PSG.
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As part of this collaboration, the Bitpanda brand will be present in the Parc des Princesthe stadium where the PSG first team plays, which plays in Ligue 1, namely the French 1st division championship, but also in the Coupe de France and the Champions League.
In addition to this appearance on the advertising inserts on the PSG grounds, the players will appear in content produced by Bitpanda or by the club itself to highlight the crypto platform. Moreover, exclusive experiences will be implemented in the future for supporters.
Please note that users of the exchange will be able to benefit from exclusive benefits such as privileged access to PSG matches, invitations to exclusive events, or the possibility of meeting current or former Paris Saint-Germain players.
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By intervening in the world of sport, Bitpanda intends to make a name for itself among the general public
For Bitpanda, this partnership underlines its desire to associate with sports institutions to make itself known internationally, while advocating and democratizing cryptocurrency trading in France and abroad. This is what explains Eric Demuththe co-founder and CEO of the crypto platform:
Paris Saint-Germain is much more than just a football club: it is the most emblematic team in France and a global symbol of excellence, consistency and success. PSG is the most successful club in the country and continues to achieve exceptional results, season after season. At Bitpanda, we set ourselves the same demanding goals as we develop our presence in France and abroad. Working alongside PSG represents a decisive turning point for Bitpandawhich consolidates its position as a reference destination in France for cryptoassets.
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Last year, Bitpanda had increased its partnerships with sports playersapproaching the Bayern Munich or even AC Milan. The company had also become the crypto partner of the Ligue 1 broadcaster in France, DAZN. Finally, several sports personalities like by Antoine Dupont had become Bitpanda ambassadors, promoting the platform to the four corners of the globe.
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Sources: Bitpanda, Paris Saint-Germain
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