Large financial institutions succumb one by one to the sirens of cryptocurrencies. By associating with Kraken, Mastercard solidifies his presence in this ecosystem in full explosion. These partnerships are increasingly common, and divide companies into two categories: those who dare and the others.
Kraken and Mastercard sign a historic partnership for Europe
Kraken hits a big blow. This Monday, April 7, 2025, the famous cryptocurrency exchange platform announces a major partnership with Mastercard for ” accelerate the advent of crypto-active payments in the United Kingdom and Europe ».
The objective is clear: ” Allow millions of Kraken users to spend their cryptocurrencies with more than 150 million merchants worldwide, accepting Mastercard. »»
“” The crypto transforms the payment industry, and we are considering a future where global trade and daily payments will be supported by crypto-active “, explain David Ripley, Kraken Co-PDG.
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This initiative is part of Kraken's displayed will to ” converge the universes of traditional finance and crypto-active To offer Simple, accessible and secure solutions.
The partnership is based on The integration of Kraken Pay services a functionality launched recently. Kraken Pay already allows instant and borderless payments to be made in more than 300 cryptocurrencies and fiats.
In just three months, more than 200,000 users have activated their ” Kraktag “,sending money ” As simply as SMS ».
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Towards a daily use of cryptocurrencies in Europe?
With the support of Mastercard Kraken plans to go even further.
In the coming weeks,Physical and digital debit cards should be created, filling the gap between cryptocurrency and everyday expenses. A step forward that could mark a turning point in the consumer adoption of cryptocurrency.
Scott Abrahams, Executive vice-president of world partnerships at Mastercardunderlines the importance of this initiative:
Mastercard undertakes to promote innovation and to expand the possibilities offered by digital payments. Our partnership with Kraken is concrete proof of this, while we are working together to release the true potential of cryptocurrency for daily use.
However, For Thibaut Boutrou, Coo de Meriathese alliances are no longer unpublished: ” Actors like Kraken and Mastercard have established relationships for a few years already. This type of partnership is now normal, logical. »»
For a partnership to really surprise he should imply ” much more conservative actors “, as ” the traditional private banking industry “Or even” Governments and States ».
According to the French Michael Saylor, Bitcoin is experiencing his “iPhone moment”!
Indeed, Mastercard is one of the companies mainstream having a desire displayed to turn to The future and new technologieswith great innovation.
But, critical change will come from the most classic institutions which still resist cryptocurrencies . Larger groups, greater, and therefore with more inertia.
Pending such changes, this partnership is expanding the offer of Cryptocurrencies and products related to cryptocurrencies For citizens of the European Union. A particularly interesting multiplication, For two reasons ::
First, competition Pushes companies to innovate And to offer reduced cost services. Then, it is also a pressure on the oldest companies precisely, which will have to modernize their offer at the risk of losing market share.
Meria: buy cryptos and make them just grow with sting
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Cryptocurrency expert, Marc-Antoine began his trip to the web 3 alongside David Prinçay (current president of Binance France) in the French Cryptomonnaies club. Since then, it was by writing articles in the most famous crypto media in France that he spreads the good word. If you have read an article on the crypto, there is a good chance that you have read one of its articles. NFT, Blockchain, Web 3, DEFI, there is not a sector that is foreign to it. And do not ask him what is the next corner that you should buy: it is a maximalist bitcoin (yes, no one is perfect).
Marc-Antoine Caen Poletti
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