SiBorg Ads brings a breath of fresh air to the monetization market with the concept of tokenized advertising space. Always looking for innovation, Cryptoast becomes the first media to experiment with this form of advertising supported by Web3.
This article is brought to you in commercial collaboration with SiBorg (learn more)
“The Million Dollar Homepage” with a Web3 twist
The concept of SiBorg Ads is reminiscent of “The Million Dollar Homepage,” a website designed in 2005 that offered pixels of the homepage for sale. At the time, this advertising concept was very successful, but the replication of this model was not successful, in particular because of technical constraints related to security and the lack of a dedicated marketplace.
SiBorg Ads takes up the main principles of the concept, but offers a decentralized, more generic modelIndeed, SiBorg Ads is based on non-fungible tokens (NFT) and dedicated smart contracts to manage ownership as well as submission and validation rights linked to the visibility offered.
🖼️ To understand everything – What is an NFT?
Concretely, SiBorg Ads allows any project, whether decentralized applications (dApps), media or content creators, to finance its activity by selling ownership of visibility spaces, temporarily or permanently..
The holders of these spaces thus have the opportunity to capitalize on the audience by integrating their advertisements or by reselling these rights. The possibility of renting out one's insert is also on the roadmap, paving the way for marketing agencies and networks specializing in the exploitation of tokenized spaces.
An alignment of interests between sponsors and media
A new alignment of interests is being created between sponsors and the media. Sponsors who own digital plots have a vested interest in maximizing the visibility of these spaces, whether to increase the reach of their ads or to resell them at a higher price. This alignment leads to an improvement in the quality of sponsorship.
Traditional advertisers are potentially interested in becoming sponsors with SiBorg Ads, but communities may also see it as a more attractive form of financial support than donations. Indeed, unlike donations, there is a potential return on investment (ROI). Decentralized autonomous organizations (DAOs) have shown interest in SiBorg Ads, seeing in this model an opportunity to use their cash flow to transform their expenses into a marketing investment.
At Cryptoast, we are committed to using Web3 tools in a concrete way. This is why we will offer you, starting Thursday, September 12, advertising inserts to acquire in the form of NFTs within our daily newsletter that arrives in more than 5,000 mailboxes every day.
Larry Fink, BlackRock's CEO, announced earlier this year that all financial assets will eventually be tokenized. We're going further and we believe that all assets in the future will be tokenizable and tokenized.
Thus, Cryptoast becomes the first media to launch into the tokenization of its advertising spaces.
Feature your ad alongside Cryptoast newsletter advertisers
In a few days, we will give you all the tools and information to embark with us in this new form of media coverage made possible by Web3. Whether you are a company, an individual or simply want to highlight a project, We will soon offer you the opportunity to highlight what is important to you in our newsletter in an innovative way..
The distribution of tokenized advertising spaces will begin on Tuesday, September 17.
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What are the benefits of SiBorg Ads?
SiBorg Ads uses blockchain technologies to bring a real-world and disruptive use case to the advertising industry. Here are some of the benefits SiBorg Ads offers:
- Eliminating the middleman : Smart contracts facilitate direct transactions between the creator of the visibility offer and sponsors, thus reducing costs and complications related to intermediaries.
- Simplified and interoperable processes : When a sponsor acquires an NFT associated with an ad space, they hold an irrefutable digital certificate attesting to their exclusive right to that space. Owning a space gives the exclusive right to submit an ad thanks to the security offered by the ERC-721 standard for NFTs. However, it must then be validated by the creator of the offer, thus allowing total control over the ads broadcast, eliminating scams and preserving the reputation of the platform;
- Authenticity and traceability : The activity around the inserts (amounts spent, validity of advertisements, etc.) is publicly consultable since each operation is recorded on the Base blockchain, thus guaranteeing total transparency to the audience;
- Audience measurement : Advertising campaigns are built around centralized audience measurement and the agencies are sometimes judge and jury. With SiBorg Ads, the price of tokenized spaces depends on market forces, just like the price of a stock or cryptocurrency;
- Financing of new entrants : SiBorg Ads allows media and DApps to generate revenue with sponsors who bet on the future success of the interfaces offering visibility. Healthy speculation around tokenized spaces can develop, depending on the gap between current and potential visibility. SiBorg Ads thus offers a new sponsorship model, with advance payments and royalties on transactions made on the secondary market.
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Cryptoast is the leading French-language media outlet on Bitcoin, blockchain, cryptocurrencies and Web3. Since its launch in 2017, it has attracted more than 10 million annual visits and has more than 500,000 subscribers on its social networks. Cryptoast articles can be viewed on Bloomberg and translated into 9 languages with the code {NH NS5_CRYPTOAST}. The media outlet has also published a book on Bitcoin and cryptocurrencies with Larousse editions, asserting its expertise and influence in the field.
