Businesses know – when it comes to making sales – you must speak to the customer in terms they understand and situations familiar to them. One of the best ways to do this effectively is with digital stories.
Digital storytelling has become a vital tool in the communications toolkits of businesses around the world. Digital stories have a unique ability to attract attention and conjure strong emotional responses; two vital ingredients for connecting to your customer on their level.
With carefully selected imagery, situations, music and other components, your brand message can become a digital story with real impact. To manage and deploy these stories, businesses have adopted digital storytelling software as part of their brand strategy. As we’ll see in this blog, it’s essential for becoming more customer-centric too.
Becoming customer-centric: Where strategy fits in
Becoming customer centric is an eternal goal that requires careful attention to data and signals from the customer, and the ability to adapt instantly as well as over time. This is not easy to achieve.
Strategy is a key component to your customer centric messaging, but is often ascribed disproportionate value.
First, it’s good to recognize that strategy is always intrinsically limited by an incomplete knowledge of the customer. After all, it’s arrogant to ever assume that you ever truly know the customer when they don’t always know themselves perfectly. We’re all on a journey of self-discovery, and this goes for companies too, as they adapt and evolve with changing times and shifting markets. When the objective is essentially a moving target, your strategy cannot be static but rely on the ability to respond and adapt.
The ‘trick’ then, is to have a customer-centric strategy that hinges on turning your branded communications into interactions. Convert your announcements into something that the customer can participate in. When you can do this, your digital storytelling can become a two-way interaction that helps the customer to explore their needs, and identify solutions to their own issues. To do this, you must be able to adapt your story readily.
The ability to adapt is something that good Digital Storytelling Software can give you. It can make your communications into something more interactive, help you gather more data, and put it to work.
How digital storytelling software is critical to the success of resonant messaging
Every company’s brand story today is a digital story. Digital storytelling software is therefore becoming critical in ensuring your company’s message hits home.
These days, your customers are much more likely to interact with your brand via an email, social post, or other digital touchpoints, compared to ‘traditional’ communication channels such as print press releases or brochures. And that’s a good thing. Digital touchpoints like these are perfect at serving fresh digital stories, which can be crafted and updated continuously using Digital Storytelling Software. And they can be linked to other media assets and wider campaigns.
Each social media post, whether it’s on LinkedIn, Instagram, or wherever else – must reflect your brand perfectly, and in the way your customer needs to see you. Acting as a single source of truth, your digital storytelling software can help keep your story consistent when it needs to be tailored to each specific audience, and well-organized. Good organization is vital for making sure the right digital asset can be used effectively – just when it’s needed.
What digital storytelling software can do for your brand
Digital storytelling software can help your brand always stay ‘on point’ – so you’re always speaking to your customer about what’s relevant to them at the right time.
Targeted messages are easier to organize and deploy rapidly using the content management system (CMS) of a professional storytelling platform. Using this built-in organizational capability, each message can be readily reinforced with additional digital assets and linked to wider campaigns.
Maintaining a consistent brand image and story is also easier to achieve with the help of digital storytelling software. It can harmonize your story at each point in their journey, ensuring that it echoes the points that are most interesting to them, and drawing them deeper.
And powering complex experiences is much easier to do too. Enterprise-grade digital storytelling software can handle the demanding requirements of hybrid events and interactive experiences. This means that you can become increasingly customer-centric by adapting your story in real-time, and offer timely information and relevant stories that are stimulated by the customer’s own interactions.
Fact: Customer-centric communication wins deals
Customers are ready to buy – they want to make a deal, but it needs to be crystal-clear what the benefits are, and how these address their own problems.
When companies can readily deploy the right information, wrapped in a digital story (and in a timely manner), they have an immediate advantage in addressing the customer situation.
With the intelligent use of digital storytelling software, companies can swiftly adapt to customer interactions (in real-time), update and maintain all digital assets in a single library, and deploy localized content globally. While there are not many enterprise-grade platforms or apps that can provide this functionality, it’s a worthwhile investment that can pay back over a very long period by nurturing long-term customer relationships that last.
More information on this subject is available on https://www.purplestorytelling.com/.
Interesting Related Article: “5 Ways To Generate Leads On Social Media”