Customising Gym Equipment for your facility keeps you different
When it comes to outfitting a commercial gym, we have seen a significant shift in our commercial gym design projects where one size does not fit all. Custom strength equipment is in high demand for these facilities to meet the diverse needs of their clientele, the branding and the points of difference to offer something special . Let’s explore why commercial gyms are increasingly seeking out customised strength equipment solutions.
Custom strength equipment also allows commercial gyms to cater to specific demographics, such as athletes, seniors, or individuals with physical limitations. By offering specialised equipment, gyms can attract a wider range of members and provide a more inclusive fitness experience.
How does custom strength equipment enhance the gym experience
Custom strength equipment can be designed to optimise use of your space and functionality, also providing the ability to create the WOW for your appearance and branding within your commercial gym setting. This tailored approach ensures that every piece of equipment serves a specific purpose & look and maximises the workout potential for gym members.
1) Equipment Dimensional Custom Designs
No matter the ceiling height or room dimensions, the need to modify certain equipment to fit your precise specifications, ceiling heights are a classic issue. When it comes to strength equipment like Cable Machines, a problem that often arises is that there are usually 3 standard height options available: 2m, 2.2m, and 2.38m. However, in order to accommodate your specific space, you may need to make adjustments, including possibly changing the width. Therefore, you can be confident that these items can be customised to fit even in more challenging areas, ensuring that your decision is not compromised.
In addition, a personalised piece of equipment may be necessary – such as racks, rigs, or storage solutions, or a combination of all three, like a stationary strength machine. Ensure your designers incorporate top-quality materials and cutting-edge engineering methods to deliver a secure and efficient custom product, precisely tailored to your specific requirements.
2) Dumbells & Weight Plates
Include your logo on Olympic weightlifting plates and dumbbells to elevate your brand. These can typically be made with either Rubber or Urethane versions. Our customised plates and dumbbells are designed to withstand heavy use and deliver exceptional performance for all your weightlifting and strength training requirements.
3) Upholstery & Stitching
No need to settle for a plain black upholstered bench. We can personalise one with your logo, or make it something special with a quilted “Bentley” feel. If you want to stand out, consider varying both the colours of the surfaces and the stitching.
4) Gym Equipment Custom Colours
Create your own exclusive equipment with personalised frame and upholstery colours, thanks to creating tailor-made designs. You will need to ensure the items are custom-made, & guaranteeing a high-quality result. Most equipment offers a primary colour option and a secondary highlight colour, with a choice of a matt, gloss, or textured finish, or a machined finish for a sleek look. If using outdoors, we recommend galvanizing or finishing with zinc.
Choose from a wide range of options, from finish to colour, to create a unique piece of equipment that suits your specific needs. You can also choose from a variety of textures and machining to add an extra touch of sophistication to your product. Plus, with optional galvanization zinc finishing, so you can trust the durability of the product even when placed outside.
5) What are the Benefits of Custom Gym Equipment Branding
Custom gym equipment branding offers a multitude of benefits for your fitness facility. Not only does it enhance brand recognition among your members, but it also creates a sense of pride and loyalty. When your gym equipment features your branding, it reinforces your identity and values, making a lasting impression on anyone who walks through your doors.
- How Does Custom Gym Equipment Branding Work
Custom gym equipment branding involves working closely with a design team to create a unique look for your machines. Whether you want your logo prominently displayed on your flooring, dumbbells or your slogan subtly integrated into your weight benches, the possibilities are endless. With advanced printing techniques and high-quality materials, your custom branding will withstand the rigours of daily use and maintain its vibrant appearance for years to come.
Choose Custom Gym Equipment Branding – Investing in custom gym equipment branding is a strategic decision that can pay off in the long run. Not only does it enhance the aesthetic appeal of your gym, but it also reinforces your brand identity and creates a memorable experience for your members. With custom branding, you can showcase your professionalism and attention to detail, leaving a lasting impression on everyone who interacts with your equipment.
6) Custom Flooring
Commercial flooring options provide the opportunity for customisation, whether your being specific to the different zones/ areas such as strength and cardio or walk ways including custom colours, designs, and branding. From functional markings and logos to custom layouts for turf tracks and logos on weightlifting platforms, there are endless possibilities. The flooring solutions are generally crafted with the highest quality materials, ensuring long-lasting durability for the training areas.
Why customisation is important for commercial gyms
In conclusion, the demand for custom strength equipment in commercial gyms is on the rise. By investing in tailored solutions, gyms can attract a diverse membership base, enhance the overall gym experience, and stay ahead of the curve in the ever-evolving fitness industry.
At the Training Station we had noticed these demands, so you need to have the expertise to offer personalised solutions for home or commercial gyms, often from UK sources with quicker turnaround times and simpler management. Additionally, your staff need to be prepared to partner with vendors to guarantee a smooth, personalised service.
Its vital to meticulously evaluate the market to choose the perfect products for every client when constructing their gym. If a pre-made option from your selection is not available, then look to source from UK/European manufacturers enabling you to offer a personalised solution. Take great pride in your expertise to create tailored solutions for clients, including refining branding and color schemes and engineering bespoke storage solutions.
Your team of design experts need to be committed to producing cutting-edge, superior products that cater to the specific requirements of every customer & strive to go above and beyond industry norms, so delivering a truly exceptional and unparalleled product.
Interesting Related Article: “How To Market Your Gym“
