It’s one of many largest names within the booming hashish business. With over 25,000,000 million followers throughout its social media platforms, a big portion from the USA regardless of being situated in Switzerland, it owns the most important on-line hashish group.
Highlife Media, headed by CEO and proprietor Marco Cadisch has grown to change into a family title for customers and entrepreneurs alike. In only a yr, Highlife Media has made the change from solely being an company devoted to rising hashish manufacturers from their shoppers, to working their very own model supported by a loyal following. Throughout this quick time frame, Cadisch has led the cost of an ecommerce model devoted to promoting hashish equipment, all whereas making certain the transition between targets went easily.
World of Bongs, the title of Highlife Media’s on-line headshop, has hit over seven figures in income as of 2022. Inside a single yr, World of Bongs has rocketed into being one of many prime 10 bestselling headshops for its product. Due to Highlife Media’s tenacity, ahead pondering mentality, and fervour for its clientele, this advertising company turned retailer has grown past its authentic consulting roots, blossoming right into a multimillion greenback ecommerce enterprise within the hashish business.
Highlife Media’s Story
Again in 2016, the yr of the company’s founding, Highlife Media discovered itself within the throes of navigating a market nonetheless slowly rising because the legalization of hashish spreaded. Attributable to these exterior components impacting the business, Cadisch found a advertising area of interest: promote hashish manufacturers, and erase stigmas surrounding the merchandise whereas doing so.
Highlife Media was born from this want to help manufacturers reaching audiences, ones that may have struggled to take action in any other case. Cannabis corporations battle with selling themselves because of Fb, Instagram, and different social media platforms not working ads with their merchandise.
Google Advertisements restricts promoting for these merchandise as properly––one other massive hurdle for budding hashish corporations, who already take care of the challenges any startup faces throughout preliminary institution. It’s right here that Highlife Media steps in and serves as a intermediary for these hashish manufacturers: the go-between for a budding firm, and an viewers anticipating the freshest merchandise.
Huge Social Media Accomplishments With Purchasers
Since 2016, Highlife Media has efficiently promoted over a 100 totally different hashish manufacturers, because of their environment friendly and relentless advertising methods. The community reaches over a whopping 100,000,000 million impressions per thirty days alone, a quantity that’s tough to even conceive in a single’s creativeness. Contemplating the colossal quantity of month-to-month guests, working with Highlife Media’s company is a robust fertilizer for a hashish model preventing to germinate and sprout by means of the laborious rocky soil of an Web panorama that by design doesn’t search to assist the business.
Leverage Their Personal Big Social Media Followings For Cannabis Purchasers
Utilizing the power of their social boosts and focused advertising campaigns, Highlife Media’s in a position to give these small corporations a preventing probability to be seen and succeed by an viewers that will not have observed them in any other case. All three programs of company, model, and clientele are symbiotic, supporting one in one other to ensure that the opposite to get what they every want. No different advertising company within the hashish business has had the identical stage of affect Highlife Media has had. Trendy and fascinating, Highlife Media’s mission in rising hashish’ manufacturers shopper bases by means of their use of promoting and branding experience, internet design, and naturally, month-to-month impressions, has been incomparable over the past a number of years of the hashish business’s recreation. Now, their eyes are elsewhere.
After just a few years of solely advertising to different hashish manufacturers, Highlife Media set their sights on the creation of their very own model, nurturing it into one of many largest within the business. In March 2021, within the throes of an economic system looking for its ft due to COVID-19’s shakeups, Cadisch invested six-figures right into a warehouse and achievement crew for his ecommerce model, World of Bongs. One quick yr later, World of Bongs is among the prime 10 on-line head outlets in the whole world, producing 7-figures of income on this small time frame. World of Bongs is house to the most important group of glass lovers on social media, with over 3,000,000 followers on their pages. The net retailer sells a staggering vary of glass pipes, bongs, dab rings, bowls, and another equipment {that a} hashish connoisseur may want for. Because the hashish business continues to develop from the growing legality throughout the USA and different components of the world, the World of Bongs kingdom will unfold alongside it, persevering with to generate the large numbers it has produced in a speedy time frame.
Profession Highlights
What is very noteworthy from Highlife Media firm is the best way their presence has been grown all from scratch. Ranging from this minimal baseline, Highlife Media has grown to have the most important social media following in solely six quick years. Within the age the place so many startups are competing for visibility on the Web’s all-consuming stage, Highlife Media’s progress underneath Cardisch’s tenure is phenomenal.
One case research particularly exemplifies Highlife Media’s progress oriented and ahead pondering mindset, and that’s the creation of over 260 enterprise leads for Inexperienced Investments, a agency devoted to rising hashish agricultural operations within the state of California. Whoever invests within the firm invests as a companion, irrespective of how massive or small the preliminary funding is. Reaching out to Highlife Media with the objective of reaching new potential traders, the 2 corporations labored collectively on a sprawling social media marketing campaign, curating cautious posts and advert placements. By their collective efforts, Highlife Media was in a position to help Inexperienced Investments by producing over 200,000 impressions and 500 social shares. The end result? The big improve of leads and income as beforehand acknowledged.
The identical success with progress and attain can also be displayed with World of Bongs, and Cardisch’s different ecommerce website, Stoner Merch. Every web site receives hundreds of thousands of tourists with a stable income of hundreds of thousands of {dollars}. Already appreciable accomplishments in a number of fronts, these firm’s successes appear destined to flourish. Nonetheless, this doesn’t imply there haven’t been velocity bumps on the highway for Highlife Media.
Overcoming Challenges
Rising any model is tough––an understatement in itself. Many startups flounder, unable to compete with the push that’s demanded by Web search algorithms and search optics. When working inside an business that’s riddled with numerous stigmas throughout the general public and platforms these manufacturers try to develop on, that is all of the extra true. Working within the hashish business means working with a slew of restrictions surrounding your product. Banking, insurance coverage businesses, bank card corporations and processing are all entrenched with a lot of restrictions {that a} budding enterprise should work with and round with a view to succeed. Due to this, even having the means to launch and work with the core foundational elements wanted for a profitable model might be more durable in comparison with different industries.
Any points relating to the issue of dancing to the social media’s algorithm relentless music might be magnified much more when working throughout the hashish business. Throughout the board is censorship from these social media corporations, who’re searching for to silence hashish manufacturers whether or not by means of promoting or refusing to push their pages to an viewers. Highlife Media and different corporations have seen firsthand the mass deletion of devoted Instagram accounts, influencer pages, and even issues as innocuous as hashish themed weed pages. Manufacturers should keep on their toes due to this, lest they break a covert new rule and are confronted with the consequence of their complete operation being shut down.
Regardless of Highlife Media’s enormous presence, they’re no exception to this, and have to be vigilant within the methods they conduct themselves on social media. When analyzing their success from the angle of the inherent problem hashish business manufacturers face when growing their enterprise, Highlife Media’s progress turns into all of the extra exceptional.
Trying Ahead
Within the coming years, Cadisch seeks to place Highlife Media, World of Bongs, and Stoner Merch as masterclasses of their respective companies and merchandise. Highlife Media will proceed striding ahead on their mission of selling the perfect throughout the hashish business, establishing itself as one of many primary media corporations in the USA. World of Bongs and Stoner Merch to thrive in ecommerce, persevering with the speedy uptick in income.
Throughout the subsequent two years, Cadisch has the objective of rising these two manufacturers to having over 8-figures.
When requested for any knowledge or recommendation, Cadisch emphasizes the significance of consistency, balancing laborious work with threat taking, and the way important networking and kindness is.
Ranging from an company designed to attach manufacturers with audiences, that has now expanded to be a lot greater than that, it’s straightforward to see why Cadisch cares for collaboration on each the micro and macro ranges. Given his achievements in his new enterprise ventures over the course of a single yr within the midst of an at-times shaky economic system, and the speedy progress of the hashish business itself, the sky is simply the restrict for Marco Cadisch and no matter he strikes out for subsequent.
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