Elon Musk yesterday announced to everyone's surprise that the social network X was bought by XAI, his own company specializing in the development of artificial intelligence. One more step towards the “super app” so dear to the American billionaire?
Elon Musk announces the merger of X and XAI
Elon Musk continues his great work of technological centralization with a view to deploying his “super app”. Yesterday, The billionaire announced the merger of its 2 unlisted companies: XAI, its artificial intelligence start-up founded in 2023, and x.
The operation, entirely carried out in shares, values XAI at 80 billion dollars and X at 33 billion (45 billion minus 12 billion debts, according to Elon Musk). A maneuver that carries the combined value of the whole – called XAI Holdings – more than $ 100 billion.
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@xai has acquired @X In an All Stock Transaction. The combination values xai at $ 80 Billion and x at $ 33 Billion ($ 45b Less $ 12b Debt).
Sale its Founding Two Years Ago, Xai has rapidly become one of the leading ai labs in the world, building models and data centers at…
– Elon Musk (@elonmusk) March 28, 2025
Elon Musk now organically links an AI laboratory in full ascent (Grok 3 sits in 4th place in AI in the global classification) to a social platform counting 600 million active users. What artificial intelligence would not dream of such a playground? By locking this exclusive access to a single mass of data, Elon Musk offers Grok a competitive advantage that Openai, Anthropic or Mistral cannot equal.
And it's not hidden: “ Today, we officially take the step to combine data, models, calculation power, distribution and talent “, He wrote on X. The objective, build a platform” who is not content to reflect the world, but who accelerates human progress ».
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The merger with Xai also marks a turning point in X's trajectory, perceived since its acquisition like the weak link of the Elon Musk Empire. Bought in 2022 for $ 44 billion, The social network had lost a large part of its advertising revenuesscary of many brands by the net softening its moderation.
But little by little, X takes up the hair of the beast and seems to interest the brands wishing to show their advertisements there. According to Bloomberg, The social network is on the right track to see its advertising revenues increase for the first time since the acquisition of Elon Musk.
An increase in the order of $ 1.31 billion more precisely, an increase of 17.5 % compared to 2024. The total revenues of X should be 2.26 billion in total this yearan increase of 16.5 % over the same period.
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Return Should Improve Rapidly This Year, as the advertising boycott windows down
– Elon Musk (@elonmusk) FEBRUARY 6, 2025
Like Tesla buying Solarcity in 2016, this fusion illustrates a well -prowled method: to circulate talents, resources and capital between its entities as in a large unique organism, in defiance of conventional partitions. A method that makes sense with the desire to create the Super app so dear to Elon Musk.
However, the path may be still long for X if it wants to go beyond its own records. In 2021, one year before its acquisition by the CEO of Tesla and SpaceX, the company had declared $ 4.5 billion in global income.
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