Tesla is going through an unprecedented crisis. Between rejection of consumers, fall on the stock market, drop in sales, its future is uncertain. According to JPMorgan, this situation could mark one of the worst crises in the automotive industry. The question arises: what reserves 2025 to the brand of Elon Musk?
Tesla loss of speed: an unprecedented crisis
It is a historical reverse for Tesla. Since the beginning of 2025, the action of the automotive company, TSLA, has lost more than 40 % valuation. A very difficult period caused by a drop in demand for its vehicles, due in part to the tainted image of Elon Musk, the CEO of the company.
Evolution of the Tesla action in daily data
According to JPMorgan, this stampede could be One of the most brutal ever recorded in the history of the automotive industry. The bank revised its deliveries forecasts for the first quarter of 2025, bringing them from 444,000 to 355,000 vehicles.
“We have trouble thinking of an equivalent in the history of the automotive industry, where a brand has lost so much value in such a short time. »»
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Ryan Brinkman, car analyst at JP Morgan, underlines that this crisis is not simply due to a cyclical slowdown, but to a Consumers' growing rejection by consumers.
If Tesla suffers today, it is not only because of the increased competition on the electric vehicle market: you have to go look at the brand image. A major factor From this drop in popularity lies in the perception of its CEO, Elon Musk.
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The image of Elon Musk, a problem for Tesla
Ryan Brinkman thus noted a certain Distiffing with the brand By a large number of customers, to the point of replacing the logo of their Tesla with that of another automotive company. This trend is confirmed by data from EV Politics Projectwhich show a growing rejection of consumers with regard to the brand.
For many, the problem with Elon Musk is thus its very divisive political positioning, especially in the United States and Europe. Critique of progressive policies, complacency towards certain extreme right figures, but also massive layoffs in its companies and anti-trans position … All this does not please at all and has even disappointed part of the customers. We could see it with the stickers “I Bough this before we knew Elon was crazy”, Sold everywhere and glued to many Tesla.
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In addition to the Musk effect, Tesla could be heavily impacted by future economic reforms. JPMorgan believes that the company has “Many to lose” If the Trump administration were to remove federal subsidies for electric vehicles, which could cause a 45 % drop in profits.
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Source : Fortune
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After training in journalism, I worked for a few years in general press before discovering the world of personal finance and the scholarship. Fallen into cryptos since 2020, I am particularly interested in the decryption of news that influence the Cryptos markets. My goal? Always teach my readers more by providing the most precise and the most just possible information.
Justine Ferrari
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