If you want to know something about the new craze for luxury watches, you have to talk to Brynn Wallner. She is an ambassador between the somewhat outdated world of luxury watches, which traditionally stand for status, and on the other side that of a completely new target group: young people, primarily women, barely older than 30 years old. Almost 30,000 followers on Instagram alone are enthusiastic about “Dimepiece”, her publication, which is both a watch fanzine and a shop. The 32-year-old gains access to the watches via pop culture and lifestyle, while at the same time she has all the relevant facts about the watch at hand. When she sees a picture of singer Beyoncé wearing a gold Apple Watch, she knows it’s the first gold-colored one ever. In 2015, that and “Queen B”, as fans call the singer, was the first she has
Wallner knows and illustrates the watch that Coco Gauff, the youngest Wimbledon qualifier, wears off the court – Rolex – and knows that tennis diva Serena Williams did not wear the Audemars Piguet Royal Oak Offshore at the end of her career at this year’s US Open, as usual, only after the match for the interview, but already during it. And of course she doesn’t miss the fact that the feminist Texan rapper Megan Thee Stallion is currently wearing a diamond-studded model from the Swiss watch manufacturer Richard Mille for Halloween pumpkin and stinky fingers with carefully modeled fingernails.