It isn’t easy to make an impact on people or leave a mark on their souls with simple words these days. If you want the world to listen to you, it is essential to have a much stronger tactic to touch people’s hearts and souls. Music has become a way of reaching out to people, addressing the core societal stigmas without leaving them jaded.
The world is changing, and so are the norms. People are using music to reach out to people, highlighting issues that are common in our society in the form of lyrics. Rap has been a way for many singers, including Eminem, Akon, and Rhapsody, to voice their opinions while also dragging matters many are reluctant to address under the spotlight.
For years now, rap and hip-hop have helped singers put out such matters that may not find their place on the tongues of powerful, influential people who may as well be the very people responsible for nurturing society. Young, talented hip-hop and rap artists are emerging to walk in the steps of these artists. Giorgi Okuashvili is certainly one of them.
Born in Tbilisi, Georgia, in 2000, Giorgi is a 22-year-old artist who took his first certificate in music at the age of six. He credits his music teacher, Marina, who inspired him to be who he is today. What distinguishes him from the rest is that he uses his lyrics, rap, and hip-hop to express his feelings and the struggle he faces as an emerging artist, narrating his life in it.
Music and entertainment have been in the family for a very long time. Although his father is a businessman, his mother recognized a true artist in him from a very young age. As far as his idols are concerned, Giorgi idolizes Michael Jackson. The way his idol used lyrics and music to bring under the spotlight the very stigmas of society, he too uses music as means of reaching people’s hearts, narrating his story.
The talented artist is of the view that music has taught him something that is so underrated yet so important, and that is listening to others. Hearing someone is something everyone does. But what people fail drastically at is listening intently to what others have to say.
Giorgi believes music has taught him the significant art of listening. He believes that with all his success and more to come, music has taught him how to be all ears to someone, diving deep into the waters of grievances that people go through.
As an emerging rapper and artist, he realized that the world is full of potential artists who could contribute much to the music industry. However, due to the inadequacy of resources, they are unable to make themselves appear on the surface. This led him to establish his own record label.
It is an undeniable fact that the world has a pool of potential artists, but due to a lack of resources, they fail to make their way to the stage. Some of those talented people may not be able to promote their music because of financial crises, while some remain hidden so low that some great record label companies fail to spot them.
This was the reason why Giorgi decided to launch his record label in order to help underprivileged artists emerge to the surface and get the recognition they deserve. It was in London that he, with a couple of his mates, came up with an idea of an independent record label.
Together they made up their minds to create a successful record label, using it to introduce to the world artists who’re passionate about music. And that’s how Giorgi, along with his friends, decided that they would search for talented musicians and introduce them to the world using their independent record label.
When it comes to how Giorgi wants the world to see him, he claims that he wants to world to see him for who he is. This remarkable, full of potential and melodious singer wants the world to see him as an individual who, regardless of the support he gets from his family, unlike some emerging artists, works really hard to produce quality music.
According to him, he is a successful artist who still has to make his way to the horizons of success. Nonetheless, he does not want to become a prosperous artist; in fact, he wants to discover talent in its raw form and transform people who possess that talent into uncut diamonds.
Giorgi Okuashvili understands that the world is in dire need of talented musicians, and such musicians require recognition. He wants to be someone who can bring about a change by helping artists with remarkable abilities. Even though such people have the potential to set the stage on fire when they hit the chords, sadly, they are unable to do so because they fail to get on the train to success due to insufficient resources or the proper orientation.