In the fast-paced, competitive world of branding and marketing, it’s essential to stand out in order to stay relevant. In the case of cannabis, this is especially true as the industry continues to change and grow at a rapid pace.
The presence of so many brands means that every company needs an angel if they want to succeed. The answer for how to make your brand stand out with branded cannabis packaging may surprise you: It’s not about what’s inside the box, but what’s on the box that matters in this case.
To be successful in any business venture, it’s important to have a long-term strategy from day one. There are many different elements that go into creating a brand identity, but one of the most important is your visual identity. This includes elements such as logo design, colors (both primary and secondary), fonts, images, and personal taglines.
While these things don’t directly impact your bottom line or how much profit you make at the end of the month, they significantly impact how people perceive your brand — both positively and negatively.
Let’s take a look at some ways you can make your brand stand out with branded cannabis packaging:
1. Choose the Right Packaging for Your Product
First and foremost, when it comes to branded cannabis packaging, there’s more to consider than just the design.
As per the Cannabis Packaging and Marketing Trends Report from Cannabis Packaging, Packaging, and Branding Solutions (CPBBS), it is important for cannabis brands to stand out on the shelf with unique and memorable packaging.
Consumers tend to gravitate toward packaging with a unique design, so it’s important to have branded cannabis packaging that sticks out. At the same time, it’s also important to ensure that your packaging complies with state regulations.
This means that it’s important to choose packaging that displays the required cannabis warning labels. To help you out, here are a few options you can consider from Compliant Packaging:
Bags & Exit Bags
You might be surprised to learn that bags and exit bags can be used for cannabis branding purposes.
Bags and exit bags can be used to package almost anything, from cannabis flower to pre-rolls and edibles. Bag styles like zipper bags and snack bags are also very popular among cannabis users because they provide an airtight, tamper-proof seal that keeps cannabis fresh for an extended period of time.
Not only are they versatile, but they are also quite spacious, which means your customers can use them to package multiple items at a time.
Pop Tops
Pop tops are containers used to package edibles and other cannabis products. They come in various styles and sizes, so you can find one that works best for your particular product.
You can start by choosing a pop-top style with a design that matches your company branding, such as a logo or specific color scheme. From there, you can add a creative design to the top, such as a custom design or a fun saying.
Glass Jars
Glass jars are another popular cannabis packaging option, and they can be used to package dried cannabis, cannabis oils, and edibles.
Glass jars are great for branding your products because you can customize the design to fit your company’s branding needs. They are available in a variety of sizes, so you can find one that works best for your product.
Vials
Vials are small bottles that are used for packaging oils and other cannabis extracts. There are a few different types of vials, such as plastic and glass, so you can choose the type that works best for your product.
Glass Concentrate Jars
Glass concentrate jars are a popular cannabis packaging option because they can be used to package cannabis extracts like oils and butters. These jars are similar to glass vials, except they are designed to hold more product.
2. Define Your Visual Brand Identity
You need to nail down your visual brand identity, including your logo design and colors. These are the foundation of your visual brand identity and the first things people will notice about your company.
Your logo needs to be professional, unique, and memorable, and it needs to represent your business in the best possible way. Color can be a powerful tool for branding, as it can elicit an emotional response from people. For instance, blue is often associated with trust, security, stability, and calmness, while red is often considered an energizing color that evokes feelings of excitement and passion.
Choosing the right colors for your logo and packaging can help create a brand persona with which people will connect. This is especially important in the cannabis industry, where companies must find a way to differentiate themselves from competitors.
3. Develop an Effective Ad Campaign
Next, you’ll want to develop a creative ad campaign that is both memorable and engaging. The ad campaign should be consistent with the rest of your visual brand identity and convey your brand message in an easy-to-understand way.
For example, if you specialize in cannabis topicals, you can use the tagline “relieve pain naturally” to let potential customers know what your products are for. This can help you connect with your audience and make lasting impressions.
Remember, your goal with this is to increase brand recognition and make your company memorable so that consumers will think of your brand when they need your products.
A good rule of thumb is to have a consistent message through all your marketing materials. This includes your website, social media posts, advertisements, press releases, and even your packaging. If everything has a consistent message, it will be easier for consumers to connect with your brand.
To Sum It Up
Branding is more than just a logo or design; it is a much more intimate approach to connecting the brand to the customer in a much more intimate approach. You can’t sit back and expect customers to flock to your product simply because it’s cannabis, you have to be creative and strategic with your branding and marketing campaigns. To this end, branding your cannabis products is key if you want to make your brand stand out with cannabis-branded packaging.
