The Search Engine Optimization (SEO) market reached USD 25.73 billion by 2022 from USD 16.16 billion in 2017, growing at a CAGR of 7.1% over the forecast period. The major players in the global SEO market include Ahrefs, Moz, SEMrush, and MajesticSEO.
Factors such as increased spending on digital marketing, international link building campaigns, the high adoption rate of e-commerce platforms, and an increase in the number of retail outlets are driving the growth of this market. On the other hand, the increasing number of competing brands, fraudulent activities by unethical internet marketers, and rising instances of cyberattacks are hindering the growth of this market.
The Global Marketing research report on Global Search Engine Optimization Market is a comprehensive analysis of the market, which focuses on global major players, key regions, and their respective shares in world markets. The study provides an in-depth analysis of the industry by carefully classifying it into various segments and subsegments.
The report is prepared with the aim to help readers in making informed decisions about their business operations through a clear understanding of this market. It helps them to identify opportunities that can help them increase their revenues as well as develop strategies for long-term growth in their businesses by making use of this report’s data.
This report offers information about different trends pertaining to the global search engine optimization (SEO) market including drivers, restraints, opportunities, and challenges for major players operating within this space; key developments affecting all geographical regions covered under this research study; existing/emerging players along with new product launches over past five years; recent mergers & acquisitions among large companies within each region, etc.
- Increased spending on digital marketing: The growth of the global SEO market can be attributed to increased spending on digital marketing by retailers, which is expected to drive the growth of this market over the forecast period.
- The high adoption rate of e-commerce platforms: Another factor driving this market is the high adoption rate of e-commerce platforms due to their ability to provide convenience and flexibility in comparison with traditional brick-and-mortar stores.
However, the market is challenged by several factors such as the increasing number of competing brands, fraudulent activities by unethical internet marketers, and rising instances of cyberattacks. On the other hand, the increasing number of competing brands hinders the growth of this market.
North America held a major share of the global Search Engine Optimization (SEO) market in 2016 due to factors such as the rising adoption rate of e-commerce platforms and the significant increase in the number of retail outlets. North America accounted for nearly 50% share in terms of revenue.
The U.S., which is one of the most developed markets for SEO, leads this region with around 30% share followed by Canada and Mexico with 20% each. The U.S., Canada, and Mexico have been witnessing high adoption rates for e-commerce platforms along with the increasing number of retail outlets over the last few years which are driving growth prospects for this region’s SEO market size over the next five years period ending 2021 at $14 billion USD growing at 9% CAGR during the period 2017 – 2022 compared with global average annual growth rate (AAGR) 6%.
Asia Pacific is expected to grow at the highest CAGR during this period due to factors such as increasing investments by large corporations in digital marketing campaigns for increasing sales and consumer base in emerging economies.
The SEO market in this region is growing at a rapid pace due to its large population base and rising internet penetration rate, which has led to an increase in online shopping activities.
In order for you to succeed in a competitive market, standard SEO and guest posting strategies need to be employed. This means having a clear understanding of the market and its competitors, as well as having a good SEO strategy and team that can execute it. In addition, you should have allocated enough budget for your campaign so that it can be successful in the long run.
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