In Europe there are a number of million avenue dogs. They lack water, shelter and medical care. The canine group Luis Kesten & Fabio Lehnert GbR, based in 2019, helps struggling dogs in Romania; the state of affairs there is significantly unhealthy. The social start-up needs to indicate that cash might be earned in a social and environmentally pleasant approach. Two buddies are behind the corporate, the scholars Fabio Lehnert and Luis Kesten.
The corporate is based mostly in Troisdorf in North Rhine-Westphalia. The enterprise concept happened when Luis returned from a journey to Asia. In a pizzeria he instructed Fabio concerning the struggling animals he had seen. Along with six staff, they now promote bracelets, canine bowls and clothes on-line.
The bracelets are fabricated from stone beads of various colours. The proprietor of an Australian Shepherd should purchase an “Australian Shepherd bracelet” in the best coloration mixture. The value is 25 euros per piece. T-shirts for 35 euros and hoodies for 59 euros in black are additionally a part of the vary. The canine bowls are fabricated from chrome steel and price 30 euros.
A very good 100,000 euros for animal welfare
The newest product is a ebook by the founders. In it they describe their experiences in Romania and provides insights into the lifetime of avenue dogs. The manufacturing prices are round 10 euros; Beginning at 12 euros, patrons can determine for themselves how a lot they need to pay. In the event you spend 47 euros, for instance, a castration on the Clinica Veterinara AIIVet shall be financed.
In line with Lehnert, gross sales between 2019 and the tip of 2021 have been round 400,000 euros, of which 25 p.c, round 105,000 euros, have been donated to animal welfare. Thus far virtually 700 castrations have been carried out and 48,000 kilograms of feed have been donated. The variety of orders per day is 5 to seven objects. In line with Lehnert, 51 p.c of the product value goes again to the manufacturing prices, as a result of simply bringing the brand new hoodies to market price round 12,000 euros. The clothes are made below honest circumstances in Cambodia from residues from the quick vogue corporations.
The start-up has revealed an “Influence Report” for 2021: From the donation whole of 74,814 euros, 35,133 kilograms of pet food have been purchased, the castration marketing campaign was pushed ahead and 13,387 euros have been invested in the growth of an animal shelter.
Clients are primarily canine homeowners between 20 and 40 years. “The financial system wants new values: the younger technology has to repair that,” says 24-year-old Lehnert. In the beginning of February, the founders achieved a main purpose and joined their firm full-time.
The article comes from the coed mission “Youth and Enterprise”, which the FAZ organizes along with the Affiliation of German Banks.