Have you ever wondered why all the top brands are using QR codes?
Marketing is ever-changing, with new trends emerging now and then. The ability to capitalize upon these trends is what differentiates regular marketers from amazing marketers.
QR codes are an emerging trend that is likely to stay for years to come, making it essential for marketing agencies to leverage QR codes for their clients.
Most marketers use QR code generators to handle their QR code creation and management requirements. Let’s look at how a QR code generator can help marketing agencies.
Bring traffic to clients’ websites
Getting more traffic to clients’ websites is one of the key goals for marketing agencies. However, SEO is more competitive than ever, and getting consistent, high-quality traffic to websites can be challenging.
QR codes help you increase traffic by bringing offline users to your clients’ websites. You can use a URL QR code to redirect users to a website or landing page. Moreover, some QR code generators even allow you to integrate Google Analytics to measure the incoming traffic.
If you do marketing for service providers like consultants, realtors, and insurance agents, you probably already realize the importance of business cards. They’re the holy grail of networking, and firms see a 25% spike in sales on every 2,000 business cards handed out. Therefore, marketers must use business cards effectively for their clients.
With a vCard Plus QR code, you can enhance your clients’ business cards and help them grow their network faster. The idea is to print a vCard Plus QR code on the business cards, and people can scan the QR code to view the owner’s contact details.
Users can save the contact from the vCard Plus page without entering the contact details manually. This speeds up the process and alleviates the risk of entering wrong information.
Google Maps makes it effortless for people to find the exact location of a place they want to visit. All they need to do is open the Google Maps app and search for the destination.
However, the process is manual and often tedious. Users need to open Google Maps and type the place’s name letter by letter to find the directions. A small spelling mistake can prevent them from finding your clients’ business. And if multiple results come up, they’ll have an even harder time reaching the right destination.
You can create a Google Maps QR code for your client’s business location to resolve these hurdles. When users scan the code, they’ll get redirected to the Google Maps application, with the destination already entered. They just need to follow the directions.
Besides, when you create a dynamic Location QR code for clients, you can edit the Google Maps location without changing the QR code. Thus, you can continue using the same QR code even if your client’s business location changes.
Leverage informational marketing
Informational marketing is all about educating the customers to help them make informed buying decisions. Blog posts, white papers, eBooks, videos, etc., are all examples of informational marketing.
QR codes allow you to easily share information with an offline audience. For instance, you can create a:
- PDF QR code to share PDFs
- Image QR code to share images
- Video QR code to share videos
- Presentation QR code to share PPTs
- And more
With 4 billion people using social media, brands worldwide are readily investing in social media marketing. However, encouraging people to follow brands on social media is always challenging, especially if the audience is offline.
A Social Media QR code bridges this gap and helps you increase your clients’ social media followers. The QR code redirects users to a display page, where you can provide links to the social media profiles. This allows users to easily connect with your clients on social media.
Get more downloads on mobile apps
If you’re doing app marketing for your clients, you can use an App Download QR code to increase app downloads. The QR code redirects users to the app download links, allowing them to download the app easily.
Using an App Download QR code to promote mobile apps has three benefits:
- You can get more downloads from your offline audience.
- The download process becomes faster and easier.
- If the QR code is dynamic, you can change the app download links without changing the QR code.
Help clients generate more leads and sales
In the end, it’s all about the bottom line. Helping clients generate more leads and sales is the topmost priority for all marketing agencies.
QR codes help you drive more leads and conversions.
Marketing agencies can use a Landing Page QR code to bring offline users to landing pages and generate leads. If you’re doing marketing for an eCommerce brand, you can also use QR codes to redirect users to product pages and increase sales.
Manage QR code campaigns
If you run QR code campaigns for multiple clients, managing campaigns for each client can be challenging. You need to manage QR codes for each client and track the scans and performance of individual campaigns.
QR code generators allow marketing agencies to manage QR code campaigns for multiple clients. All the major QR code solutions let you track the scans of QR codes and make informed marketing decisions. Many QR code platforms also allow you to organize QR codes in folders and sub accounts for efficient management.
Final thoughts
Marketing agencies need to cater to various and ever-increasing marketing requirements of their clients. QR codes are a simple and cost-effective but powerful marketing tool that has several applications and benefits. Therefore, every marketing agency needs a robust QR code generator to create and manage QR code campaigns for their clients.
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