People often think that college students are too young and untrained to make a difference in the business world. But this is the furthest thing from the truth. In fact, college students have a special way of influencing how businesses and companies make decisions. College students are a key group that businesses can’t ignore because they drive product development and shape marketing strategies.
In this piece, we’ll look at the different ways college students affect businesses, using real-life examples to back up our claims. We’ll also talk about why businesses should care about the opinions and tastes of this group and how they can use this information to make better decisions.
Algebra and Business Projects
Mathematics students are often successful in business projects due to their strong analytical skills and ability to solve complex problems. For instance, a group of mathematics students successfully developed a mathematical model to help a local business optimize their production processes and reduce costs. However, studying for these students can be challenging, especially when it comes to algebra, which is considered one of the most difficult subjects. Fortunately, students can rely on the help of EduBirdie, which offers services such as do my algebra homework to assist students in completing their assignments and achieving their academic goals.
Making a product
College students are often the first to try out new technologies and fashions, which makes them a good source of feedback for companies making new goods. Companies can take advantage of this by having focus groups, polls, or beta testing with college students as part of the process of making new products.
Snapchat is a great example of this. The popular social media app was first made by a group of Stanford University students as a class project. The app was then changed and made better based on what their peers said, and it finally became the huge success it is today.
Marketing Strategies
When it comes to marketing, college students have their own tastes and hobbies that are different from those of other people. If a company can figure out what these people like, they can make better marketing efforts that speak to them.
This is shown by the “Year in Review” ad from Spotify. Spotify made personalized playlists for each user that include the songs and bands they listened to the most over the past year. College students really liked this effort because they could share their own playlists on social media and connect with their peers through music.
Social Media Presence
College students spend a lot of time on social media, which makes it a great way for businesses to reach out to them. College students are more likely to buy from and stay with a company that has a strong and familiar social media presence.
Taco Bell is a business that has used social media to connect with college students and done it well. The fast-food chain is very busy and interesting on social media. They use Twitter and Instagram to connect with their customers in a fun and familiar way.
Loyalty to a Brand
College students are a very loyal group, and they are more likely to stick with brands that they like. If a company can make a strong emotional link with this group of people, they are more likely to keep them as customers for life.
TOMS shoes are a good example of this. The company’s name is based on the idea of giving back, and for every pair of shoes they sell, they give a pair to someone in need. College students, who often care a lot about social problems and giving back to their communities, will especially like this message.
Getting a job and hiring people
Students in college are often looking for internships and jobs, which makes them a good source of talent for companies. Companies that can find and keep the best workers from this group are more likely to be successful in the long run.
Google is a good example of a company that has been able to find and keep talented college students. The tech giant is known for its innovative and cutting-edge work environment, which is very appealing to college students who want to start their jobs in the tech industry. Google has a lot of internships and jobs for college students, and the company culture is fun and interesting, which draws to this age group.
How college students have influenced business decisions in the real world
Let’s look at some real-life cases to better understand how college students can affect businesses:
The McWrap and McDonald’s
McDonald’s added the McWrap to its menu in 2013 to draw millennials and college students. But the product didn’t go over well with this group, so sales were slow.
McDonald’s called in a group of college students to give feedback on the product in order to turn things around. Based on what they said, the company changed the McWrap by adding more sauces and making the wrapping look different.
These changes worked out well, and college students started ordering the McWrap a lot. This example shows how getting college students involved in the process of making a product can make it more successful.
The Dove and Real Beauty
In 2004, Dove started a campaign called “Real Beauty.” Its goal was to question traditional ideas of beauty and show how different women’s bodies can be. Images of real women, not professional models, were used in the ad, which encouraged women to love their natural beauty.
The campaign was a big success, especially with college students who liked the message of loving yourself and your body. Since then, Dove’s “Real Beauty” promotion has become a key part of their marketing plan, and it has helped them gain loyal customers among college students.
The Gigafactory and Tesla
In 2014, Tesla said it was going to build the Gigafactory, a huge factory for making batteries, in Nevada. The company asked a group of college students to come to the site and give their opinions on how the building was designed and built.
Based on what they told him, Tesla changed the design of the factory in a number of ways, like using green energy and adding safety features for the workers. Since then, the factory has become an important part of Tesla’s business and has helped the company stay at the top of the electric car market.
Why college students should be important to businesses
So why should businesses care about what college students think and what they want? Here are a few important ones:
Students in college are the future
College kids are the people who will work and buy things in the future. By getting to know their likes and dislikes now, businesses can set themselves up for long-term success.
College students have a lot of power
College students have a lot of power in their groups of friends and on social media. Businesses can use this group’s ability to drive word-of-mouth marketing and brand recognition by catering to their tastes and building strong relationships with them.
College Students are Diverse
Students in college come from many different places and have many different hobbies and preferences. Companies can make goods and services that appeal to a wider range of customers by listening to their feedback and taking their ideas into account when making business decisions.
College students are becoming a group that companies need to understand and serve more and more. College students are the next generation of workers and consumers. They have their own tastes and ideas that can affect business decisions and brand loyalty.
Businesses can make better goods that meet the needs and wants of college students if they are involved in the product development process. Also, businesses can take advantage of college students’ ability to drive word-of-mouth marketing and brand awareness by building strong relationships with them through social media and other marketing platforms.
Real-world examples like McDonald’s, Dove, and Tesla show how involving college students can lead to better business choices and more successful products. Businesses can set themselves up for success now and in the future by listening to the feedback and ideas of this large and important group.
In the end, businesses should pay attention to what college students think and want so they can make goods and services that appeal to this important group. By doing so, they can build a base of loyal customers, raise brand recognition, and set themselves up for long-term success in a business world that is always changing.
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