Giving promotional gifts to your customers or employees is a great way to increase your branding. Amidst many marketing strategies, it is an old yet most effective way to leave your impression. But as many items are available in the market to get customised, brands need to see which product they want. One of the most popular products is promotional pens. You can get any design and make a pen in any colour and size. The best thing about promotional pens is that they’re versatile, meaning there’s something for every business or organisation. However, what makes one pen better than another? It depends on what you’re looking for.
Invest in a Good Quality Pen
You want the pen you purchase to be a good quality one. A pen that lasts can keep up with the high demands of being carried around and used frequently. Also, you want a pen that doesn’t break easily, which will cause problems for your company’s brand image.
Your promotional pen should write smoothly and not smudge, so look for one with a smooth writing tip and no feathering or bleeding through on paper. Your company’s name must be printed clearly and legibly on each product; after all, it’s why they’re being given away. A stylish promotional item like this can do wonders for your business if used correctly.
Unique Personalisation Increases Attention
Customised pens are a great way to build your brand’s awareness and engage with customers. Unique Personalisation Increases Attention. Writing something down is an exercise in focus, making the pen a natural tool for enhancing the memorability of your message.
Include Your Logo and Name for Business Branding
Offering branded & logoed pens help create brand awareness. Hence, ensure that the logo and name are placed in the best spot possible to look presentable when people use them at work or other places.
The size of these items should also be considered when ordering customised pens because if they are too small, people won’t be able to see them well enough – or even notice them!
Make Sure You Have a Good Message
The best marketing pens for your business have a good message, whether printed on the pen or engraved on a metal slide. If you’re not sure what to put on your promotional pens, try using one of the following ideas:
- Your company name or slogan. This will help get people interested in your business and how they can benefit from it. Keep in mind that if you use only your company name without any other information, such as an address or phone number, people will only be able to call or visit if they already know how long ago.
- A call-to-action (CTA). A CTA is like “Call us today” or “Visit our website.”
Conclusion
Your pen is an important tool to represent your business. Therefore, you must choose the right one for your company and brand. There are many pens in the market, but you must ensure that the one you get meets all your requirements before making any purchase decisions. Just remember these tips when shopping around.
You may be interested in: Five Promotional Strategies Successful Companies Follow
