Whether you’re a business owner or marketer, lead generation is probably an important part of your marketing strategy. When you get more leads, you’re more likely to make a higher number of sales and generate higher profits.
But it’s not just lead generation that should be on your mind. You also need to consider how many of your leads are converting into sales. A higher number of leads doesn’t mean anything until you can successfully convert them into real customers.
There are lots of different tactics that you can use to increase your lead-to-sale conversion rates, and we’ve listed the best tactics below.
How to Convert More of Your Leads into Sales
Here are some key steps to take as a business owner or marketer when you want more of your leads to successfully convert into sales.
Use Your Website to Create a Strong Impression
If your website is unprofessional or difficult to use, it’s unlikely that your visitors will purchase one of your products or services.
On the other hand, if your website creates a great first impression and makes your visitors excited about what you offer, they’re more likely to turn into customers. UX is essential for a successful website, so you should always think about what your target customers need and want.
Use a platform like Lunio to identify where your website traffic is coming from and minimize fraudulent clicks. It can also increase your cybersecurity, keeping your visitors safe and preventing any dodgy ads from appearing on your site.
Offer Free Content to Entice Your Customers
Offering lead magnets for those in your target audience is one of the best ways to generate leads and increase your lead-to-sale conversion rate.
Provide a teaser for people to access free of charge, giving them the chance to see what your paid products or services are like. The phrase ‘try it before you buy it’ springs to mind!
You can offer your lead magnet to your email subscribers in exchange for their personal details, or create a page on your website where your visitors can access the freebie. Make sure to follow up with each customer a few weeks later to encourage them to make a purchase for your full products or services.
Improve Your Website’s Readability
Your website needs to be easy to read for your visitors and for Google. When people click on your site and are able to quickly scan through the content, they’re more likely to stay on your site for longer.
This means they’re more likely to learn more about your brand and buy something. It also means that Google will recognize your site as high-quality and authoritative. Your website will rank highly on search engine results pages and will be seen by more people in your target audience.
Improve your site’s readability by splitting large blocks of text into smaller paragraphs, using headings and subheadings, and bullet points. You should also include plenty of imagery on your website to keep your visitors’ attention for longer in the hopes that they will make a sale.