Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. It is the best investment for a business to be sure to make in all ways and no matter what it is they do too also.
Goals are key
If your goal is to sell cookies then your site should probably either look like a cookie or have some kind of cookie theme. Further more since you intend to sell cookies and not educate people about them, your site should probably have a heavy focus on selling things. Your landing page should first contain sales information and your site should have all the tools needed to make sales. Having the right idea in mind when making your website is important to each visitors experience. Web design is very on point with this.
Themes are key too
Visual identity is key in the web business. If your theme looks like a lawyers website and you specialise in kids clothing you will look like an expensive, not so fun, kids clothing store. Having bright colours and “bubbly” letters will make you look more fun and a bit less serious. Setting your tone is important. Picking the right colour scheme, layout, and fonts can make or break your companies presence online.
Set good goals
Don’t expect a million visitors in your first month. Inversely, don’t expect that no one will show up. Set monthly goals for both content and design changes. If you notice on stats that customers are always going right to your chat line to talk, then put more focus on that. Tailoring things to the customer is important in a website. A great deal of companies believed at one time that they could build their site and then leave it alone. That is no longer true, web users today expect ever changing content and interaction. People get tired easily and the last thing you want is them getting tired of you.
Content is king
Users of websites like to have every possible question they have answered fast and completely. It is important to keep that in mind. If you want people to use your service they should be able to tell everything about you in a few pages. Further more if you want users from search engines to find you, consider a blog section. Blogs allow you to fill up a great deal of content that readers may find interesting. If your companies name or other information is on each entry you can then constantly direct traffic to your main site and sales area. People find your blog entries and then go to your site. When that works the way it is supposed to, you can get a great deal of traffic.
Overall
When you hire a company to build your site consider one that has on site analytics/stats. These are important. With most stats systems you can see where users are “landing”, that means coming on to your site. You can also see basics about them and what they read the most on your site. Constantly making small adjustments can mean your site stays fresh and relevant to your customers. If your customers always feel like the site was made for them they stick around longer and you can conduct better business. Using these web design techniques will not guarantee you success but can give you a fighting chance against your competition.
