Key takeaways
With a polished website and features of professional branding, launch your digital marketing campaign.
Digital marketing tools like email marketing, social media marketing, and content marketing can enhance website traffic and lead generation.
Consumers’ purchasing decisions are influenced by online reviews.
Setting yourself distinct from other contractor businesses is essential if you’re a general contractor and owner of a construction company in your area. You’ll need a well-planned marketing strategy that emphasizes online brand promotion to do this. This manual will walk you through 7 Contractor Advertising Agency concepts to assist you in expanding your offline clientele and online consumer base.
7 online contractor advertising suggestions
In the US, there are more than 313 million active internet users. It should come as no surprise that a crucial part of your overall marketing plan should involve digital marketing. Creating a presence online can lead to new business prospects. Here is a starting point.
1. Branding
Your marketing efforts will be enhanced and you will stand out from the competition with professional branding. You must have a well-done logo and consistent branding components across all of your marketing channels to start.
One of the first things a potential consumer will notice will be your logo, therefore you want it to be professionally created and exude credibility. Keep your font, color scheme, and other design components uniform.
You should also have a message based on your brand’s values. For instance, you can opt to highlight your reasonable prices or superior workmanship. To give your brand a consistent, polished feel, make sure your messaging is consistent across your website, email communications, & social media outlets.
It’s acceptable that not everyone can create branding materials on their own. On websites like 99designs, you may hire a professional graphic designer to do your design work.
2. Website
An essential marketing tool for contractors is their website. It acts as your online storefront and increases the legitimacy of your company.
If you want visitors to take your website seriously and investigate further, it needs to have a clean design. It’s critical to create the best initial impression because research indicates that 75% of consumers rely their judgment of a company’s credibility on the appearance of its website.
Additionally, your company website ought to be usable. Divide your website into sections that are readily identified: identify the services you offer, the geographic locations in which you offer services, your contact information, and information about your organization. Make it simple for visitors to your website to browse and find the information they need.
Last but not least, your website needs to be mobile-friendly. Since mobile devices account for about half of all internet traffic in the U.S., you want visitors to have a smooth experience regardless of the device they’re using. On websites like Fiverr, you may hire a freelancer to assist you.
3. Search engine optimization (SEO)
Almost 90% of shoppers use search engines to do their research before making a purchase. The practice of modifying your website to enhance traffic and your presence on search engines is known as search engine optimization (SEO).
Although SEO might be difficult to grasp, there are several simple actions you can take to raise your search engine results.
Search engines are very concerned about website speed. When you reduce the load times of your website, search engines reward you. Compressing and reducing the size of your picture files is a simple technique to improve site speed.
Other simple optimization opportunities include making your website mobile device-friendly (as was already mentioned), linking to reliable websites, and gaining links from other websites.
Consider the case where your construction company belongs to various associations. When you are mentioned on the websites of these groups, get in touch with them and ask them to link to your website.
Although they can be more difficult for beginners, other optimization strategies exist, such as optimizing for voice search and enhancing the security of your website. If you’re utilizing popular platforms like Wix, Squarespace, or WordPress, your website builder or other web plugins likely already perform many of these improvements for you.
4. Content marketing
Content marketing is a further efficient method of contractor promotion. The creation of content that promotes your industry, increases brand recognition, and drives visitors to your website. Blogging and video marketing are two things to think about.
In addition to being beneficial in terms of content, blogging is a great strategy to increase visitors to your website and boost your SEO. Plan useful content for your audience and continuously publish it to make sure it’s operating at its finest.
Conduct rigorous keyword research to support your blog. If you want to identify phrases with a lot of searches, use one of these tools. Then think of appropriate topics, such as “a tutorial on framing windows” or “how to install a door.”
Attempt to assist homeowners in finding solutions on their own. Even if they are not your customers, you still want to assist them (yet). Why? If they can’t resolve the problems on their own, you’ll probably be the first contractor they call.
The same principle that guides your blogging approach also guides video marketing. You may make instructional videos for simple home renovation problems. The main distinction is that video marketing is considerably more illustrative and simple for a homeowner to understand. However, making films takes more time and could be more expensive than writing blog posts.
5. Online reviews
People use online reviews to evaluate companies before choosing them, just like they would with any other product or service. More than 90% of buyers let online evaluations and testimonials guide their purchases.
You have immediate access to both existing and potential clients thanks to online reviews. You can read what they’re saying—both positively and negatively—about your contractual services and respond to them as necessary. A customer might commend your company in a positive review, for instance. You can respond, express gratitude for their wonderful remarks, and perhaps write something unique to make a strong impact.
Negative reviews will inevitably appear at some time, but keep in mind that you can use them as a learning opportunity. Positively respond to unfavorable reviews and make an effort to allay the reviewers’ worries. To demonstrate to potential clients that you go above and beyond to provide a pleasant customer experience, and offer any assistance you can.
By establishing your Yelp Business Page, you may begin collecting online reviews. Your business description, contact information, and photographs can all be found in one place thanks to Yelp. It simply takes a few minutes to claim your page, and it can
significantly increase your internet presence.
6. Social media marketing
By providing pertinent information and promotions, Facebook may assist you in expanding your audience and keeping in touch with your present clients. For instance, you might write articles about home remodeling and include a link to a 10 percent discount for new customers.
Social media marketing is the practice of promoting your company on websites like Facebook and LinkedIn. You may gain access to worthwhile leads and networking possibilities. You may maintain ties with your current clientele, attract new clients, and network with other contractors.
Different strategies are needed for LinkedIn. You can connect with other small business owners & general contractors on LinkedIn because its community is mostly business-oriented. Let’s imagine, for example, that you are not an electrical work expert. Establishing a collaboration with an electrician could result in referrals being sent both ways.
7. Email marketing
You may nurture prospects via email marketing and turn them into paying clients. You can deliver pertinent offers, promotions, and blog articles to users on your email list. These kinds of emails may provide them with the extra motivation they need to get in touch with you if they have a home renovation project.
Creating an email list is the first step in lead generating. You can accomplish this by requesting their consent to send emails to current clients. Additionally, you can add an email sign-up form to your website to gather email addresses from potential consumers that visit it.
As you gather email addresses, make an effort to divide your list into several target markets using information about their interests in various types of building projects, locations, and demographics. Consider the scenario when someone subscribed to your email list and said they were interested in remodeling their roof. A personalized email with a discount of 10% off all roofing services can be sent to them.
You might also give current or former customers the chance to recommend new customers in exchange for a discount on your services for those clients’ subsequent projects. You can then offer those brand-new clients a promotion or discount.
Digitalizing your contracting business
An efficient web marketing plan is essential if you want to stay at the top of your game in the contracting or construction industries. Claim your Yelp Business Page and start with a professional logo. After that, you may devote more time and money to your
website, SEO, and email marketing campaigns. Use some of the contractor marketing suggestions in our contractor advertising guide to improve your online visibility and attract more local clients.
