Lacoste returns to the Web3 scene with the UNDW3 Card, a major evolution in the brand’s approach to NFTs, using the concept of dynamic NFTs. Through “The Mission” community experience, the most committed collectors can increase the rarity of their NFTs and win prizes.
Lacoste renews its Web3 experience with the UNDW3 Card
The famous Lacoste brand burst onto the Web3 world in June 2022 with the launch of 11,212 NFT Genesis Pass. However, all NFTs in this collection were identicalwithout any rarity or element of differentiation.
Today, Lacoste’s Genesis Pass NFT evolves to become the UNDW3 Card (pronounced “underwater”). Far from a simple name change, all NFTs in the UNDW3 Card collection are dynamicthat is, they have the ability to evolve in different ways depending on the activity of their holders.
So, each UNDW3 Card offers personalized access to an immersive Lacoste experiencewhile dynamically representing its holder’s activity via experiential programs on Discord.
Here is how it is possible to increase the rarity of your NFT:
- NFT holders connect their wallet to a dedicated website, where they have access to creative sessions, contests, video games and various interactive activities;
- The more active, creative and efficient they are, the more points they earn in the ranking displayed on the site;
- This ranking adds scarcity to their NFT, which then acquires unique characteristics, which can lead to an increase in the value of the asset.
💡 What is a dynamic NFT and what are its uses?
Catherine Spindler, Deputy General Manager of Lacoste, explains:
“To pioneer the concept of dynamic NFT within our industry is a testament to our bold vision. Beyond the short-lived trends surrounding NFTs and the metaverse, we view blockchain as an accelerator, ushering in a more inclusive and experiential digital realm. By rewarding creators and fostering horizontal relationships with our clients, we invite them into our creative process. »
Besides, the UNDW3 Card acts as a golden ticket to access a multitude of utilitiesnotably :
- to participate in “The Mission” experience with its exclusive rewards model.
- to contribute to co-creation within the “UNDW3 factory”;
- to benefit from privileged access to the Lacoste UNDW3 wardrobe;
- to access exclusive tennis competitions such as the Miami Open or the Roland-Garros;
- and many others.
💻 Join the Lacoste UNDW3 Discord to participate in The Mission event
How is The Mission Community Experience?
In order to reward the UNDW3 community, this profound change comes with an experience: “ The Mission “. Season 1 of this event kicks off this Thursday, June 29 with a series of quests, games, and co-creation activities.
Until the end of July, UNWD3 Card holders can claim their first points based on their activity on the Lacoste Discord over the past year. Having participated in Discord, attended AMAs, IRL events, obtained roles on Discord thanks to his activity, all this allowed to collect points to climb to the top of the leaderboard.
Then, until the end of the year, other quests can be completed by collectors. When The Mission experience ends, the top 200 participants in the leaderboard will be awarded prizesincluding some Lacoste collector’s editions.
Here is an overview of the main rewards:
- 1st place : a stay in Paris for 2 people accompanied by a unique experience with Lacoste;
- 2nd place : design your own Lacoste piece;
- 3rd place : become the face of Lacoste for an international campaign;
- From 4th to 10th €600 or €1,000 bespoke shopping experience (possible worldwide);
- From 11th to 200th : coupon from 100 to 200 € to spend in the Lacoste online store.
On top of all this, raffles will be held every week, giving all campaign participants the chance to win promotional items, UNDW3 NFTs and points.
👉 Find Lacoste’s NFT collections on OpenSea
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Editor-in-chief of Cryptoast, I discovered Bitcoin and blockchain technology in 2017. Since then, I have been striving to share quality content so that the sector becomes more democratic for everyone.
Clement Wardzala
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