The green model was introduced once more in 1975 with a particular three-color model shortly earlier than its thirtieth version and it was produced till 1990 when manufacturing of this basic watch ended for good.
Just a few years later, the Daytona mannequin was designed with a particular green dial.
And at this time – after years of growth and analysis – Rolex has as soon as once more produced a brand new green model of its iconic sports activities watches, the Milgauss. The use of this particular shade is consistent with its revolutionary spirit, as that is how Rolex has all the time expressed its love for innovation, breaking new floor, and taking over new challenges.
At present, the new Rolex green watches are offered in Asia, Europe, and the United States. For the second, it’s a restricted version mannequin and is obtainable in chosen retailers, however the query is whether or not this won’t grow to be a everlasting characteristic, because it was with earlier fashions.
Green livery watches
In 1894, Rolex launched a brand new mannequin of watch with a particular new design. That was the start of the first green Rolex.
Sadly, it was discontinued in 1948, however at this time there are as soon as once more green Rolex watches on sale worldwide.
The the explanation why are a number of and moderately troublesome to pinpoint exactly. However what is evident is that they’ve one thing particular to supply and their historical past makes all of them the extra attention-grabbing.
A story of two fashions
Its first green watch was the 1894 mannequin, which was so-called as a result of it got here earlier than the firm’s 100 years anniversary. It was a two-tone device watch with an uncommon green livery. This livery caught the eye of a sure Louis Cartier, who commissioned Rolex to design and construct a wristwatch in his personal case. So started its shut partnership with Cartier.
1894 was adopted by the similar mannequin, however this time with black dials and repainted livery, which is also called “the green gown watch”.
It then got here in three variations:
1. Pirate or “3-color” mannequin produced between 1936 and 1939.
2. Commemorative mannequin, which got here on the market in 1948 to mark Rolex’s 100 years anniversary.
3. Longines mannequin, which was the first of its sort because it used a non-standard caliber quantity at an inexpensive value, from the Fifties on.
Green livery watch
From a advertising level of view, we should take a look at particular components to know why Rolex selected to supply us watches with this particular shade at this time:
– The green livery stands out on watch dials which might be virtually completely black or white. It has grow to be an expertise for purchasers who need to strive one thing completely different that stands out from their assortment of different manufacturers.
– The green has grow to be a Rolex trademark and really symbolizes the firm’s management in watchmaking.
– The green watches are nonetheless produced in small numbers and when they aren’t, the want for this particular mannequin is sort of excessive.
– And the final motive, however not with out which means, is that this new Rolex green watch represents the good combine of design – with its three-tone dial – and high quality craftsmanship which will be discovered on each single one of its fashions.
Rolex Milgauss
It’s a mannequin that has lengthy been in growth earlier than being launched as one of the model’s prime fashions. It is because it’s geared toward a distinct segment market of professionals and lovers of technical watches.
The green waterproof mannequin was the most up-to-date in an extended line of particular Rolex watches which have made the headlines over the years. For instance, the GMT Grasp II and the Submariner, each launched in 1954 and 1955 respectively, have additionally had their very own green variations.
And as with all its fashions, Rolex has succeeded in providing each one of its clients an distinctive product.
