The hardware wallet manufacturer Ledger aims to bring together a world-renowned collection of NFTs. In addition, the company has also created an internal working group as well as a non-profit fund to help artists.
Ledger assembled a collection of NFTs
Beyond its activity related to hardware wallets, Ledger has diversified its activities this year, through non-fungible tokens (NFT). Last June, the French unicorn had already unveiled its NFT marketplace, but Ledger now wants to get even more involved in this industry, in particular through a digital art collection presented last week:
NFTs are changing how art and culture are created, stored and exchanged.
For @ArtBasel Miami, we are proud to introduce our corporate NFT art collection that we have been building this year, alongside different initiatives to support NFT artists. https://t.co/Kb8I7PuYOA pic.twitter.com/1eIvS1LQvJ
— Ledger (@Ledger) December 1, 2022
This collection of digital works aims to become a world reference by bringing together the creations of both well-known and emerging artists, to help the democratization of NFTs among the general public.
Jean Michel Pailhon, the chief curator of the Ledger NFT Art collection, sees in the NFTs the next big art trendtaking in particular as a point of comparison the influence of the Beatles on the 60s or rap on the 90s:
“Similarly, we believe the 2020s will be remembered as the decade of NFTs, sparking a century-long trend of mass adoption of digital art. By 2030, NFT artists will be among the most famous and successful contemporary artists. »
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Creation of a fund and a working group
Beyond the NFT collection, Ledger has also announced other new features on the subject. One of them consists into a non-profit fund to help artists. Although the budget for this fund has not been communicated, it will focus on logistical and financial support, as well as on-destination mentoring.underrepresented communitiesto allow them access to this industry.
Otherwise, a work group was also created within the company with, among other things, the objective of promoting the new marketplace Ledger Market.
While the NFT market is also suffering from the market downturn, the technology as such is no less promising and art is only one of the many areas in which it brings added value. It now remains to be seen whether Ledger will succeed in this part of the ecosystem with as much know-how as for its original core business.
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