As crypto entrepreneur and investor Julien Bouteloup announced his investment in BAAK, a car and motorcycle customization workshop, we were able to speak with him to find out more. Beyond his investment, the interested party also joins the board of directors of the company, in order to help him take the turn Web3, while improving his ecological impact.
Julien Bouteloup invests in the BAAK workshop
Julien Bouteloup the investor and entrepreneur notably at the origin decentralized finance (DeFi) projects like StakeDAO and BlackPoolannounced its entry into the capital of BAAK, a French workshop specializing in the customization of motorcycles, cars and their accessories:
Important update. pic.twitter.com/gOjnU4YIXf
— Julien Bouteloup (@bneiluj) March 31, 2023
More than just an investment, Julien Bouteloup has also joined the company’s board of directors, to support it in its Web3 transition. The interested party thus spoke with us, to come back to the details of this partnership, which aims to combine luxury, ecology and blockchain.
Indeed, the integration of blockchain technologies at BAAK must be viewed globally: “ owning a BAAK vehicle opens access to experiences“. Here the vehicle is associated with a non-fungible token (NFT) that authenticates the history of each part :
“The consumer thus knows the carbon footprint of his vehicle, he can for example know where the leather that was used to make the seat of his motorcycle comes from, where the animal was raised and slaughtered. He also knows what modifications or repairs have been made, the various changes of ownership, etc. »
By being able totrace the carbon impact on the entire supply chain» reliably thanks to the blockchain, it then becomes easier to become aware of their own impact and direct their choices accordingly. Thus, the companies concerned are able to offset said impact, for example by buying carbon credits, which will be used to finance renewable projects.
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Hydrogen as an axis of sustainable development
During this interview, Julien Bouteloup explained to us that some BAAK vehicles were converted to run on hydrogen. This is for example the case of the Land Rover Defender, which is originally a relatively polluting vehicle.
Thus, in addition to its added value provided by its support in the company’s Web3 transition, Stake Capital will also fund hydrogen research through his investment.
“Finally, a car that runs on hydrogen remains an electric car, with the difference that it transports its source of energy production, whereas a conventional electric vehicle must store this energy, which notably involves the extraction pollutant of certain metals such as cobalt. »
Of course, the production of hydrogen also faces challenges:
“With an electric car, beyond the problem of the battery, there is also the question of the production of electricity which is not necessarily green. The question also arises with hydrogen, but we eliminate one of the two problems, namely the storage of this energy. It then remains to develop research around the production of hydrogen to make it more sustainable. »
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More than just a vehicle: an experience
To illustrate his remarks, Julien Bouteloup compared vehicles to NFTs in GameFi, where each action would enrich it. Just as each piece of equipment has a value in a video game and is different from one character to another, the same goes for each element of a vehicle, which makes it a unique piece And“makes it comparable to a work of art“.
In this way, a motorcycle or automobile prepared by BAAK can be seen through all the elements that compose it, including the history and value of each of them. are certified by the blockchain.
In addition, owners of a BAAK vehicle do not need to be familiar with blockchain technologies to take advantage of the resulting benefits:
“Thanks to the account abstraction, vehicle owners do not need a wallet, or hold cryptocurrencies to pay gas costs. All you need is an account on the BAAK app and users can then access the experiences they are eligible for depending on the vehicle they own. »
These events are illustrated for example through private parties or roadtrips:
Get ready for BAAK NFT-based memberships! If you own BAAK merchandise or a BAAK vehicle, you’ll get access to a suite of exclusive perks – from private club and rewards to access to exclusive events like trail, road trip, and camp. 🔥 pic.twitter.com/3LoZjfmr8r
— Julien Bouteloup (@bneiluj) April 1, 2023
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Eventually, a marketplace must be open to the public, so as to encourage retrofitting, a practice which consists of renovating the old to bring it up to date. This will allow users to have access to spare parts for different vehicles, whose history and origin will again be certified by the blockchain :
“Here, people can really understand the value of blockchain and Web3 with concrete use cases, where with decentralized finance, the concept of yield farming could be more abstract. »
Thus, the owners of a vehicle prepared by BAAK will be transported to Web3, without the need for real knowledge of this ecosystem. It is one of the necessary conditions for the democratization of cryptocurrencies and the technologies that surround them.
This initiative therefore attempts to provide answers to everyday problems, both in terms of ecology, traceability and sustainability, while working around various complementary axes.
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I timidly discovered the world of blockchain at the end of 2018 during my quest for financial freedom. Initially invested moderately, it was only two years later that I took the gamble of betting everything on the movement that was taking shape then. I then dedicate 2021 to training myself better to acquire more knowledge and seriousness. As I often like to say: I still have a billion things to learn. And what I do know, I want to share with you.
Vincent Mayor
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