Women’s magazine Marie Claire is getting into non-fungible tokens (NFTs) to celebrate its 85th anniversary. On this occasion, 85 NFTs will be available for auction until the end of December and will fund several associations working to defend strong values such as ecology or the fight for women’s rights.
Marie Claire engages in NFTs
To celebrate his 85th birthday, the French monthly women’s magazine Marie Claire saw the big picture and took its first step into Web3 by adopting non-fungible tokens (NFT).
Thus, Marie Claire offers 85 exceptional lots in the form of NFT available at auction in order to thank its 1.3 million readers. while allowing them to actively support several associations with strong values.
20 of these NFTs with unique features have already been auctioned on a platform specially created for the occasion and providing an overview of the different experiences offered as an interactive digital gallery.
Gallery preview of NFT Marie Claire
These NFTs, available either at a fixed price or at auction from 100 euros, promise to deliver unforgettable experiencesnotably :
- An invitation to the next Marine Serre fashion show during Paris Fashion Week;
- A private tour of Chateau de la Colle Noir by Dior with a harvest of the estate’s emblematic rose;
- An exceptional dinner in the company of the renowned and multi-starred Monegasque chef Alain Ducasse ;
- A private visit of the workshop of Mathias Kiss in his company;
- A one-on-one meeting with the Danish supermodel Helena Christensen ;
- A sumptuous stay Convent of Pozzo overlooking the Tyrrhenian Sea;
- And many others.
Concerning the distribution of NFTs, the lucky buyers of these lots will be given a Change Maker Platform Certificate representing a limited edition digital artwork. In addition, they will receive an email with all the necessary information to create a wallet in order to recover their NFT.
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A commitment to a better world
Thanks to these auctions, Marie Claire readers will be able to treat themselves to an unforgettable experience while actively supporting causes with strong values. Indeed, all the funds raised through this unique offer will be donated to the following 3 associations :
- The Women’s Foundationwhich works for the rights of women and the violence against them;
- Come See My Tafan association that participates in the reintegration of out-of-school children;
- No More Plastic Foundationan NGO that works for a world free of plastic pollution.
Katell Pouliquenthe editorial director of Marie Claire, underlined the interest of this first step in Web3 for the emblematic women’s magazine:
“Marie Claire is very proud to be the first magazine in the world to sell NFTs for exclusively charitable purposes and to put the most cutting-edge technology at the service of causes that are dear to us: women’s rights, education and ecology. I would like to thank all the partners and brands that have supported us in carrying out this innovative project. »
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