Three years after the resounding failure of her Diem project, Meta is about to retry the adventure of cryptocurrencies. The American giant discusses with several players in the sector to integrate stablecoins into its platforms, in particular for payment purposes. The proof of the return in grace of digital assets to traditional companies?
From Libra to Diem: Back on a bitter failure
In 2019, Meta (then Facebook) launched One of the most ambitious projects in the history of cryptocurrencies : Libra. No link with the crypto that Javier Milei was accused of promoting. This digital currency was supposed to facilitate payments on Facebook, WhatsApp and other group services.
It had to be backed by a basket of Fiat currency (such as the US dollar, the euro, the pound sterling, etc.) and public debt titles, in order to guarantee stability of its value. A crypto supported by giants like Uber and Paypal. REBRANDE DIEM, The project ended up going out in 2022, stifled by the pressure from the congress and other American legislators.
Tuesday, Mark Zuckerberg, CEO of Meta, returned to this failure During a conference organized by Stripe – a declaration without detours:
This thing is dead.
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🪙 Find out what the stablecoins are, these cryptos backed to a fiat currency
Yet, The group did not say its last word. According to Crypto fortuneMeta would now be in discussions with several companies in the Crypto sector to introduce stablecoins on its platforms, including Instagram. The objective? Facilitate cross -border paymentsoften expensive and complex with conventional fiat currencies.
These discussions are still at a preliminary stage, but they reflect a new strategic interest in stablecoins, these cryptocurrencies indexed on the US dollar. Their stability makes them ideal for international micro-paids, below $ 100, paid in different countries. The possibility of softening their regulation in the near future makes them everything suddenly more interesting For companies.
A discreet Meta strategy
According to our colleagues, Meta contacted Crypto infrastructure companies earlier in the year 2025, according to three sources close to the file. The discussions would remain preliminary, but they would relate to a key characteristic of stablecoins: the possibility of pay from all over the world without the high costs linked Card payments, for example.
A sector leader entrusted Fortune: “Meta is in learning mode”, specifying that the company would be “Probably independent of the type of stablecoin used”therefore not limiting itself to a single transmitter like the USDC of Circle.
🗞️ MasterCard fully adopts stablecoins thanks to all these new features
To pilot this new turn, Meta recruited Ginger Baker in January as a product vice-president. Former leader of Fintech Plaid, she also sits on the board of the Stellar Development Foundation, known for its involvement in cross -border payments in crypto. According to a source close to the file, It plays a central role in this new phase exploratory.
In this year 2025, everything therefore indicates that the context is favorable to the Stablecoins sector. After a period of regulatory blocking under the government of Biden, the election of Donald Trump last November has given back momentum to industry. Mastercard, Visa, Fidelity or Circle multiply the projects: the timing chosen by Meta could therefore allow it to catch up on its competitors.
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Investments in cryptocurrencies are risky. There is no guaranteed high yield, a product with high performance potential implies a high risk. This risk taking must be in line with your project, your investment horizon and your ability to lose part of this savings. Do not invest if you are not ready to lose all or part of your capital
After training in journalism, I worked for a few years in general press before discovering the world of personal finance and the scholarship. Fallen into cryptos since 2020, I am particularly interested in the decryption of news that influence the Cryptos markets. My goal? Always teach my readers more by providing the most precise and the most just possible information.
Justine Ferrari
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