Social media is constantly evolving and new trends are emerging all the time. Here are a few of the latest trends that you should be aware of:
Micro-Influencers:
Brands are starting to realize that they don’t need a celebrity with millions of followers to promote their products. Instead, they are turning to micro-influencers – people with smaller, but highly engaged audiences. Micro-influencers typically have between 1,000 and 100,000 followers, and their followers are more likely to trust their recommendations.
Social commerce:
Social media platforms like Instagram and TikTok are now allowing users to purchase products directly from their app. This makes it easy for users to find and purchase products they see in posts or videos, without having to leave the app.
AR and VR:
Augmented reality (AR) and virtual reality (VR) are becoming more mainstream, and social media platforms are taking notice. Instagram, for example, now allows users to add AR filters to their stories, and Facebook has a VR platform called Horizon.
Influencer marketing:
Influencer marketing has been on the rise for the past few years, and it Shows no signs of slowing down. Brands are turning to social media influencers to promote their products, and influencers are getting creative with their sponsored content. From Instagram stories to TikTok videos, influencer marketing is a great way for brands to reach a larger audience.
Ephemeral content:
Ephemeral content, or content that disappears after a certain period of time, is becoming increasingly popular. Snapchat was one of the first platforms to introduce ephemeral content with its “stories,” and now Instagram, Facebook, and TikTok all have their own version. This type of content is great for brands because it creates a sense of urgency and FOMO (fear of missing out).
Social Listening:
Social listening is the process of monitoring social media for mentions of a brand, product, or industry. It’s a great way for businesses to understand what people are saying about them and their competitors. With the help of tools like Hootsuite, Sprout Social, and Brand24, you can track your brand mentions, keywords and hashtags, and see what people are saying about your industry.
Video Content:
Video content is becoming more and more popular on social media platforms. From Instagram stories to TikTok videos and using Gramho people are engaging more with video content than ever before. In fact, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
Live Streaming:
Live streaming is another trend that’s on the rise. Platforms like Facebook Live, Instagram Live, and YouTube Live allow users to stream live video in real-time. This is a great way for brands to connect with their audience and showcase their products in a more authentic way.
Clubhouse, a new social media app that allows users to join audio-only “rooms” and participate in conversations, has recently become a trend. The app is invite-only, which creates a sense of exclusivity, and it’s currently only available on iOS devices.
Dark Social:
Dark social refers to the sharing of content through private channels, such as messaging apps, email, and closed social networks. It’s called “dark” because it’s difficult to track and measure. But, as the usage of messaging apps continues to grow, dark social will become an increasingly important trend for marketers to consider.
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