HBO Max starts in Germany in 2026. The service of Warner Bros. Discovery wants to challenge platforms such as Netflix with a wide range and massively expand its global presence.
The streaming service HBO Max will also be available in Germany from 2026 and will thus intensify the competition in the German streaming market. The provider is expanding globally and will start in other European countries such as Germany, Italy and Great Britain next year.
HBO Max starts in Germany: Customers need to know now
HBO Max offers films, series and sporting events, including highlights such as “The Last of Us” and “White Lotus”. Subscribers can choose between two subscription plans and pay via known payment methods. The entry into the German market is planned for 2026 and the service will be available on various devices.
Alternative to Netflix, Amazon Prime and Co.: HBO Max wants to mix up Markt

With his offer, HBO Max wants to question the supremacy of Netflix and Amazon Prime and expand its presence in a total of 100 markets. Jamie Cooke by Warner Bros. Discovery emphasizes the importance of the European start for the globalization of the platform.
Subscribers in new markets have access to a wide range of content, including sporting events such as tennis grand slams and bike races. The provider is preparing for further market entries in 2025 and 2026 to further increase its reach.