Could the jeweler Swarovski soon launch its own metaverse? According to its recent trademark filing, the Austrian company is looking to get more involved in the Web3 sector. From NFT jewelry to virtual environments and virtual reality glasses, discover Swarovski’s ambitions in Web3.
Swarovski soon in the metaverse?
Recently, the Austrian-based company reiterated its interest in the Web3 domain. After collaborations with companies that have sold several non-fungible tokens (NFTs), Swarovski is moving up a gear with a trademark registration involving a large number of digital objects, NFTs, as well as virtual environments.
The company’s objective is clear: develop a digital ecosystem, by taking advantage of new technologies around the blockchain, to offer innovative products and services that could convince a new clientele.
Thus, its future NFTs could be used to certify its physical products, as well as to develop virtual goods that can be exchanged between Internet users on a blockchain. In the future, this second solution should apply to many objects such as:
- clothes ;
- jewellery, watches and cosmetics;
- fashion accessories like handbags, headwear and eyewear;
- furniture and objects, including pens, lamps, kitchen utensils and alcoholic beverages.
In addition, the company seems to want to experiment with the metaverse through the multiplicity of objects it seeks to develop. She also revealed her will to implement its future NFTs in a virtual environment Metaverse-like.
Swarovski is far from the only company in its sector to have big ambitions in Web3: the jeweler Tiffany & Co. unveiled in July 2022 a collection of NFTs bearing the image of CryptoPunks. On his side, the French company Courbet, based in Paris, started accepting Bitcoin (BTC) in October 2020.
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Previous Swarovski experiences
In the past, the company with the effigy of a swan has participated in several collections of NFT. More than a year ago, the jeweler had collaborated with the brand Crocsknown for its rubber shoes composed of multiple holes, in order to make a collection of NFT in limited quantity.
Similarly, in October 2022, Swarovski partnered with New York NFT marketplace Sweet and Build-A-Bear. to create unique teddy bears associated with non-fungible tokens. One of them is characterized by many precious stones that cover its surface.
While these NFTs were crafted on the carbon-neutral Polygon blockchain, Build-A-Bear claims to donate 10% of the money raised through these stuffed animals, for a total amount of $10,000.
Although some individuals may be reluctant to purchase an NFT, the commercialization of a physical object with its digital twin facilitates the adoption of these new technologies while demystifying the non-fungible token industry.
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Published by Editions Larousse
Source: United States Patent and Trademark Office
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Always enthusiastic about new technologies, I gradually moved closer to Web3-related activities during the year 2021. Over time, I wanted to add my stone to the building. It was then that I became an editor, with the aim of explaining cryptocurrency-related topics to as many people as possible.
Timothy Bourbotte
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