The French start-up Cohort has just raised 3.2 million euros. Séraphie De Tracy, co-founder, shared with Cryptoast the genesis and ambitions of this all-in-one solution aimed at supporting brands in their non-fungible token (NFT) projects.
Cohort raises funds
This Wednesday, February 1, 2023, Cohort announced that it has successfully finalized a fundraising of 3.2 million dollars. Founded in March 2022 by Séraphie De Tracy and Nathan Barraillé, the French start-up offers an all-in-one solution aimed at supporting brands in their projects related to non-fungible tokens (NFT).
Evolving in the world of Web3 for several years, the two co-founders saw the potential of NFTs to offer new, meaningful and truly differentiating experiences in the relationship between brands and their customers.
The platform offered by Cohort stands out for a reason: its ease of access. The “no crypto, no code, no wallet” solution breaks down technical barriers slowing down the adoption of new Web3 technologies, as Séraphie De Tracy explained to us:
“We founded Cohort on 2 cardinal principles: that any brand can issue an NFT campaign in 5 minutes and that any consumer with an email address can access it. »
It is an undeniable fact and we have highlighted it several times here, the adoption of Web3 will go through a simplification of the tools and Cohort has understood this. The goal of the start-up is now “to support all Lifestyle brands, large and small, towards this new era of digital engagement”.
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Satisfied customers like Etam
After less than a year of activity, Cohort can already pride itself on having supported renowned clients, in particular Etam. The clothing brand has indeed taken its first steps in Web3 with a collection of 50 tokenized collector’s items in the form of NFTs.
The collaboration was a success, as was the Etam collection, as Séraphie De Tracy explains to us:
“NFTs are a very effective tool for engaging brand fans and attracting new targets interested in this type of experience. With our solution, Etam is building the foundations for a segmented commitment based on the customer experience, and no longer simple points-based loyalty. »
With these freshly raised funds, Séraphie De Tracy told us that she wanted to speed up recruitment. Cohort wants to continue to develop its product through Product designers and developers, and expand its activities and reputation by recruiting marketing managers and salespeople.
This seed round was led by IRIS and Axeleo Capital and saw the participation of Kima Ventures and 3founders. A few well-known business angels from our ecosystem also followed, notably Guillaume Princen from Stripe and Brian O’Hagan from Sorare.
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Journalist for Cryptoast, I strive to dissect every detail of the exciting world of cryptocurrencies and make it accessible and understandable to as many people as possible.
Lilian Aliaga
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