Prepare yourself: Amazon Prime Day – Our 8 tips and 5 traps for the shopping event
Monday, October 7th, 2024, 10:57
Amazon again with numerous offers – the second Prime Day this year is coming up. But there are tricks to get even more out of it. Here are 8 tips and 5 traps to avoid to get the most out of Prime Day.
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8 tips to get the most out of Prime Day
We have put together eight tips for you that will help you get the most out of the shopping event and provide practical tips for checking bargains. You can see which offers are actually really worthwhile in our Amazon Prime Day bargain article, which is constantly updated on the promotional days.
#1 Amazon Prime Student – Students and trainees pay less
Students and trainees pay for
#2 Install Amazon app
The Amazon app offers insights into upcoming deals ahead of Prime Day. With the “Watch” feature you will no longer miss a discount as you will be notified in good time when an item goes on sale.
#3 Use vouchers
You can also benefit from our numerous vouchers for Amazon on our FOCUS online voucher portal. Here you will find many products or promotions for which manufacturers on Amazon give additional discounts via vouchers.
#4 Keep an eye on lightning offers
Many items are only available for a short time
#5 Compare prices
Not everything that seems reduced on Prime Day is really a bargain. Price comparison portals help to determine the true discount and find the best deal. A good browser extension is “Keepa” for Chrome or Firefox, where you can see the price history for a product directly on the Amazon page. This means you can see at a glance whether something is really a good offer or whether this price keeps coming up.
#6 Check newsletter
On Prime Day, it's worth checking the Amazon newsletters you subscribe to. Here you can often find additional offers that are not publicly advertised on the website.
#7 Use Amazon Visa card
It's currently 25 euros if you sign up for it
For every card spend of two euros, you get one point worth 1 cent. This corresponds to a cashback of 0.5 percent. For Amazon purchases, the value doubles to one percent, and on special promotion days for Prime customers it can even be two percent.
#8 Create shopping list
Make a list of products you really need in advance. This way you avoid impulse purchases and concentrate on the really worthwhile offers.
5 retailer traps to avoid on Prime Day
- Artificial shortages through flash offers
Many lightning offers give the impression that they are only available for a short time. However, such deals often return after they have expired or run significantly longer than indicated. Don't be rushed and check carefully whether the item is really a bargain. - Misleading price comparisons
Some discounts are based on the recommended retail price (MSRP) or the last 30 days of price on Amazon itself, not on a true comparison with other retailers. Check the price comparison via external portals to ensure that it is really a cheap offer. - Previous price increase
Some retailers increase prices shortly before Prime Day in order to then advertise seemingly high discounts. Pay attention to price trends over the past few months to check whether the discount is actually as attractive as it is portrayed.
- False product reviews
On Prime Day, many heavily discounted products attract customers with above-average positive reviews. These are often manipulated or paid reviews that portray the product as better than it actually is. Sometimes products are exchanged with other products in order to transfer good reviews to another product. Use independent review platforms and be skeptical of overly positive reviews.
- Automatic Prime subscription renewal
Amazon Prime's free trial is a tempting way to save money on Prime Day. But be careful: If you do not cancel the subscription in time, it will automatically become a paid annual subscription. Set a reminder so you don't miss the cancellation period if you don't want to continue the subscription.